Items where Author is "Ozuem, Wilson"

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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 , Howell, Kerry, Ranfagni, Silvia ORCID logo ORCID: https://orcid.org/0000-0002-1546-3070 and Rovai, Serena (2024) Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory. Internet Research, 34 (3). pp. 784-809.
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Naeem, Muhammad, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Ranfagni, Silvia (2023) Correction to: Understanding the process of meanings, materials, and competencies in adoption of mobile banking. Electronic Markets, 33 . article no. 4.
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Naeem, Muhammad, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Ranfagni, Silvia (2023) A step-by-step process of thematic analysis to develop a conceptual model in qualitative research. International Journal of Qualitative Methods, 22 .
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia ORCID logo ORCID: https://orcid.org/0000-0002-1546-3070 , Howell, Kerry and Rovai, Serena (2023) Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views. Information Technology & People .
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Azemi, Yllka and Ghurab, Samar (2023) Negative word of mouth and recovery strategies in online brand communities: a commitment-trust theory perspective. Interdisciplinary Journal of Economics and Business Law, 12 (2). pp. 8-25.
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Kallevig, Annette, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia and Rovai, Serena (2022) Managing creativity in the age of data-driven marketing communication: a model for agencies to improve their distribution and valuation of creativity. Journal of Advertising Research, 62 (4). pp. 301-320.
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Naeem, Muhammad, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Ranfagni, Silvia (2022) Understanding the process of meanings, materials, and competencies in adoption of mobile banking. Electronic Markets, 32 . pp. 2445-2469.
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Al Sulaimani, Ahmed Hamed Abdullah and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Understanding the role of transparency, participation, and collaboration for achieving open digital government goals in Oman. Transforming Government: People, Process and Policy, 16 (4). pp. 595-612.
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Anwar, Sohail and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2022) An integrated service recovery process for service failures: insights from systematic review. Qualitative Market Research: An International Journal, 25 (4).
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Naeem, Muhammad, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Ward, Philippa (2022) Understanding the accessibility of retail mobile banking during the Covid-19 pandemic. International Journal of Retail & Distribution Management, 50 (7). pp. 860-879.
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Ranfagni, Silvia and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Luxury and sustainability: technological pathways and potential opportunities. Sustainability, 14 (9). e5209.
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Naeem, Muhammad and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Understanding the different types of UGC participants and social context for fashion brands: insights from social media platforms. Qualitative Market Research: An International Journal, 25 (2). pp. 181-204.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Lancaster, Geoff (2022) Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective. Qualitative Market Research: An International Journal .
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Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Wiid, Ria and Hobson, Ana (2022) Luxury fashion brand customers’ perceptions of mobile marketing: evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66 .
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 and Howell, Kerry (2022) Thematic analysis without paradox: sensemaking and context. Qualitative Market Research: An International Journal, 25 (1). pp. 143-157.
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Datson, Peter, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Lancaster, Geoff (2021) Beyond the game: perceptions and practices of sports sponsorship in German SMEs. Qualitative Market Research: An International Journal, 24 (5). pp. 632-652.
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Naeem, Muhammad ORCID logo ORCID: https://orcid.org/0000-0002-9132-243X and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2021) Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews. Information Technology & People, 35 (7). pp. 2140-2166.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Ranfagni, Silvia ORCID logo ORCID: https://orcid.org/0000-0002-1546-3070 , Willis, Michelle, Rovai, Serena and Howell, Kerry (2021) Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: an actor–network theory perspective. Psychology and Marketing, 38 (9). pp. 1440-1459.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Naeem, Muhammad (2021) Understanding social consumer fashion brand engagement journey: insights about reputed fashion brands. Journal of Brand Management, 28 . pp. 510-525.
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Naeem, Muhammad and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2021) Customers’ social interactions and panic buying behavior: insights from social media practices. Journal of Consumer Behaviour, 20 (5). pp. 1191-1203.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Islam, MD Nazmul, Ranfagni, Silvia and Osuchukwu, Chuma (2021) Barriers to social enterprises’ adoption of social media marketing in developing countries. Interdisciplinary Journal of Economics and Business Law .
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 , Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials’ brand loyalty in the fashion industry. Psychology and Marketing, 38 (5). pp. 774-793.
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Naeem, M. and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2021) The role of social media in internet banking transition during COVID-19 pandemic: using multiple methods and sources in qualitative research. Journal of Retailing and Consumer Services, 60 . p. 102483.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle, Howell, Kerry, Lancaster, Geoff ORCID logo ORCID: https://orcid.org/0000-0002-8472-238X and Ng, Raye ORCID logo ORCID: https://orcid.org/0000-0002-2942-0434 (2021) Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective. Psychology and Marketing, 38 (5). pp. 794-818.
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Naeem, Mohammed and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2021) Exploring the use of social media sites for health professionals’ engagement and productivity in public sector hospitals. Employee Relations, 43 (5). pp. 1029-1051.
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Islam, MD Nazmul, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Bowen, Gordon, Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 and Ng, Raye ORCID logo ORCID: https://orcid.org/0000-0002-2942-0434 (2021) An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh. Sustainability, 13 (1). e345.
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Naeem, Muhammed and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2020) Developing UGC social brand engagement model: insights from diverse consumers. Journal of Consumer Behaviour, 20 (2). pp. 426-439.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2020) Service quality in multichannel fashion retailing: an exploratory study. Information Technology and People, 33 (4). pp. 1327-1356.
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Brierley, Gerry, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2020) Subconscious marketing communication techniques and legal implications. Journal of Decision Systems, 29 (2). pp. 69-78.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2020) Minding the competition: the drivers for multichannel service quality in fashion retailing. Journal of Retailing and Consumer Services .
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Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Hobson, Ana (2020) Rationalizing social media opportunities and customer relationships in the luxury fashion industry. Interdisciplinary Journal of Economics and Business Law, 9 (3).
[thumbnail of Accepted paper_ Wilson Ozuem_IJEBL.pdf]
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Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E. (2020) The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective. Psychology & Marketing, 2020 . pp. 1-14.
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Appiah, Dominic, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) Brand switching and consumer identification with brands in the smartphones industry. Journal of Consumer Behaviour, 18 (6). pp. 463-473.
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Appiah, Dominic, Howell, Kerry E., Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2019) Building resistance to brand switching during disruptions in a competitive market. Journal of Retailing and Consumer Services, 50 . pp. 249-257.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) The impact of digital books on marketing communications. Journal of Retailing and Consumer Services, 50 . pp. 131-137.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2019) Knowledge acquisition through positive educator/scholar cooperation. Wales Journal of Learning and Teaching in Higher Education, 1 (2). pp. 133-139.
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Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Lancaster, Geoff and Lindridge, Andrew (2019) Service failure and recovery strategies in the Balkans: an exploratory study. Qualitative Market Research: An International Journal, 22 (3). pp. 472-496.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) Consumption and communication perspectives of IT in a developing economy. Technology Analysis and Strategic Management, 31 (8). pp. 929-942.
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Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research, 94 . pp. 420-431.
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Halel, Guida, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2018) Social media brand perceptions of millennials. International Journal of Retail and Distribution Management, 46 (10). pp. 977-998.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2018) Developing technologically induced environments: the case of the Nigerian banking sector. Journal of Financial Services Marketing, 23 (1). pp. 50-61.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Prasad, Jason and Lancaster, Geoff (2018) Exploiting online social gambling for marketing communications. Journal of Strategic Marketing, 26 (3). pp. 258-282.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Patel, Amisha, Howell, Kerry E. and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-115.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Limb, Natalie and Lancaster, Geoff (2016) Exploring the locus of internal marketing. Journal of Strategic Marketing, 26 (4). pp. 356-372.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Thomas, Tara and Lancaster, Geoff (2015) The influence of customer loyalty on small island economies: an empirical and exploratory study. Journal of Strategic Marketing, 24 (6). pp. 447-469.
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Conference or Workshop Item

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia, Howell, Kerry and Rovai, Serena (2023) Examining the relationships between user-generated content, dissatisfied customers, and second-hand luxury fashion brands. In: 2023 AMA Winter Academic Conference, 10-12 February 2023, Nashville, TN, US. (Unpublished)
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Kallevig, Annette, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia and Rovai, Serena (2023) Managing for creativity in the age of data-driven marketing communication: an empirical study on the distribution and valuation of creativity in agencies. In: 2023 AMA Winter Academic Conference, 10-12 February 2023, Nashville, TN, US. (Unpublished)
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2022) How did customers respond to online service failures and recovery strategies during the pandemic? In: University of Cumbria London Campus Public Lecture Series, 30 November 2022, University of Cumbria, London (and online). (Unpublished)
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Ranfagni, Silvia, Willis, Michelle, Howell, Kerry and Rovai, Serena (2022) Determinants of customers’ responses to online service failure and recovery strategies during Covid-19 pandemic: the difficulties of transition. In: 2022 AMA Winter Academic Conference, 18-20 February 2022, Las Vegas, NV, US. (Unpublished)
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Patten, Elena (2021) Exploring service quality perception in omnichannel retailing in the of case German fashion industry. In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual. (Unpublished)
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Rafangni, Silvia, Willis, Michelle and Rovai, Serena (2021) Unpacking the concept of influencers: the moderating role of Social Media Influencers in service failure recovery strategies. In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual. (Unpublished)
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Ranfagni, Silvia, Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 and Rovai, Serena (2020) User-generated content, service failure and recovery strategies in the fashion industry: the need for a hybrid approach. In: American Marketing Association (AMA) Winter 2021 Conference, 17-19 February 2021, Online. (Unpublished)
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle and Ng, Raye ORCID logo ORCID: https://orcid.org/0000-0002-2942-0434 (2020) Determinants of the characteristics of online brand communities and millennials: Towards a re-conceptualisation. In: American Marketing Association (AMA) Summer Conference (2020), August 18-21st 2020, Online. (Unpublished)
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Azemi, Yllka and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) The effects of severity of negative word-of-mouth (nWOM): an aggression-frustration perspective. In: 2019 AMA Summer Academic Conference (American Marketing Association), 9-11 August 2019, Chicago, IL, US. (Unpublished)
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Akbar, Mian Faisal and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Disruptive innovation: the high-end market perspective. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
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Appiah, Dominic and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Effects of innovative patterns of smartphones on brand switching. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
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Rai, Dipen and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Exploring the relationship between online service failure, recovery strategies and customer satisfaction. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
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Rahman, Habibur and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Open innovation practice in the UK-based food sector SMEs: ethnic minority. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
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Islam, MD Nazmul and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) The impact of social media on social entrepreneurship in a developing country. In: 24th UK Academy for Information Systems Conference (UKAIS2019), 8-10 April 2019, Oxford, UK. (Unpublished)
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2018) Knowledge acquisition through positive educator/scholar cooperation. In: Wales NEXUS Conference 2018, 2-4 May 2018, Dylan Thomas Centre, Swansea, UK. (Unpublished)
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Book

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Ranfagni, Silvia and Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 , eds. (2024) Digital transformation for fashion and luxury brands: theory and practice. Palgrave Macmillan, Cham, Switzerland.
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Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 (2022) Digital marketing strategies for value co-creation: models and approaches for online brand communities. Palgrave Macmillan, Cham, Switzerland.

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Ranfagni, Silvia, eds. (2021) The art of digital marketing for fashion and luxury brands: marketspaces and marketplaces. Palgrave Macmillan, Cham, Switzerland.

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Patten, Elena and Azemi, Yllka, eds. (2019) Harnessing omni-channel marketing strategies for fashion and luxury brands. BrownWalker Press / Universal Publishers, Irvine, CA, US.

Bowen, Gordon and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , eds. (2019) Leveraging computer-mediated marketing environments. IGI Global.
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Book Section

Xu, J. and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Building brands together: Online brand community and commitment in the luxury fashion industry. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Willis, Michelle, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Ng, Raye ORCID logo ORCID: https://orcid.org/0000-0002-2942-0434 (2019) Enhancing online brand relationship performance: insights and reflections. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Azemi, Y., Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Hobson, A. (2019) Navigating luxury brands ecosystems: evidence from conceptual marketing. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Helal, G. and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Social media ecosystems: the millennial brand perspective. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Appiah, Dominic, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.
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Usman, Ali and Okafor, Sebastian ORCID logo ORCID: https://orcid.org/0000-0002-7391-4466 (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.
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Azemi, Yllka and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Online service failure: understanding the building blocks of effective recovery strategy. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 249-265.
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Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.
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Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.
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Helal, Guida and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Social media and social identity in the millennial generation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 43-82.
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Naem, Muhammad and Okafor, Sebastian ORCID logo ORCID: https://orcid.org/0000-0002-7391-4466 (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.
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Sahni, Kamna and Appiah, Kenneth (2019) The dynamics of social media and value co-creation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 22-42.
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This list was generated on Wed Jun 19 11:32:52 2024 UTC.