Items where Author is "Ozuem, Wilson"

Up a level
Export as [feed] RSS
Group by: Item Type | No Grouping
Number of items: 34.

Article

Brierley, Gerry, Ozuem, Wilson and Lancaster, Geoff (2020) Subconscious marketing communication techniques and legal implications. Journal of Decision Systems . pp. 1-10.
[img]

Ozuem, Wilson (2020) Minding the competition: the drivers for multichannel service quality in fashion retailing. Journal of Retailing and Consumer Services .
[img]

Azemi, Yllka, Ozuem, Wilson and Hobson, Ana (2020) Rationalizing social media opportunities and customer relationships in the luxury fashion industry. Interdisciplinary Journal of Economics and Business Law, 9 (3).
[img]

Ozuem, Wilson (2020) Service quality in multichannel fashion retailing: an exploratory study. Information Technology and People .
[img]
Preview

Azemi, Yllka, Ozuem, Wilson and Howell, Kerry E. (2020) The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective. Psychology & Marketing, 2020 . pp. 1-14.
[img]

Appiah, Dominic, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) Brand switching and consumer identification with brands in the smartphones industry. Journal of Consumer Behaviour .
[img]

Appiah, Dominic, Howell, Kerry E., Ozuem, Wilson and Lancaster, Geoff (2019) Building resistance to brand switching during disruptions in a competitive market. Journal of Retailing and Consumer Services, 50 . pp. 249-257.
[img]

Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) The impact of digital books on marketing communications. Journal of Retailing and Consumer Services, 50 . pp. 131-137.
[img]

Ozuem, Wilson and Lancaster, Geoff (2019) Knowledge acquisition through positive educator/scholar cooperation. Wales Journal of Learning and Teaching in Higher Education, 1 (2). pp. 133-139.
[img]
Preview

Azemi, Yllka, Ozuem, Wilson, Lancaster, Geoff and Lindridge, Andrew (2019) Service failure and recovery strategies in the Balkans: an exploratory study. Qualitative Market Research: An International Journal, 22 (3). pp. 472-496.
[img]
Preview

Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) Consumption and communication perspectives of IT in a developing economy. Technology Analysis and Strategic Management, 31 (8). pp. 929-942.
[img]

Azemi, Yllka, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research, 94 . pp. 420-431.
[img]
Preview

Halel, Guida, Ozuem, Wilson and Lancaster, Geoff (2018) Social media brand perceptions of millennials. International Journal of Retail and Distribution Management, 46 (10). pp. 977-998.
[img]
Preview

Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2018) Developing technologically induced environments: the case of the Nigerian banking sector. Journal of Financial Services Marketing, 23 (1). pp. 50-61.
[img]
Preview

Ozuem, Wilson, Prasad, Jason and Lancaster, Geoff (2018) Exploiting online social gambling for marketing communications. Journal of Strategic Marketing, 26 (3). pp. 258-282.
[img]
Preview

Ozuem, Wilson, Patel, Amisha, Howell, Kerry E. and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-115.
[img]
Preview

Ozuem, Wilson, Limb, Natalie and Lancaster, Geoff (2016) Exploring the locus of internal marketing. Journal of Strategic Marketing, 26 (4). pp. 356-372.
[img]
Preview

Ozuem, Wilson, Thomas, Tara and Lancaster, Geoff (2015) The influence of customer loyalty on small island economies: an empirical and exploratory study. Journal of Strategic Marketing, 24 (6). pp. 447-469.
[img]
Preview

Conference or Workshop Item

Azemi, Yllka and Ozuem, Wilson (2019) The effects of severity of negative word-of-mouth (nWOM): an aggression-frustration perspective. In: 2019 AMA Summer Academic Conference (American Marketing Association), 9-11 August 2019, Chicago, IL, US. (Unpublished)
[img]
Preview
[img]
Preview

Akbar, Mian Faisal and Ozuem, Wilson (2019) Disruptive innovation: the high-end market perspective. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
[img]
Preview

Appiah, Dominic and Ozuem, Wilson (2019) Effects of innovative patterns of smartphones on brand switching. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
[img]
Preview

Rai, Dipen and Ozuem, Wilson (2019) Exploring the relationship between online service failure, recovery strategies and customer satisfaction. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
[img]
Preview

Rahman, Habibur and Ozuem, Wilson (2019) Open innovation practice in the UK-based food sector SMEs: ethnic minority. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
[img]
Preview

Ozuem, Wilson and Lancaster, Geoff (2018) Knowledge acquisition through positive educator/scholar cooperation. In: Wales NEXUS Conference 2018, 2-4 May 2018, Dylan Thomas Centre, Swansea, UK. (Unpublished)
[img]

Book

Ozuem, Wilson, Patten, Elena and Azemi, Yllka, eds. (2019) Harnessing omni-channel marketing strategies for fashion and luxury brands. BrownWalker Press / Universal Publishers, Irvine, CA, US.

Bowen, Gordon and Ozuem, Wilson, eds. (2019) Leveraging computer-mediated marketing environments. IGI Global.
[img]
Preview

Book Section

Appiah, Dominic, Ozuem, Wilson and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.
[img]
Preview

Usman, Ali and Okafor, Sebastian (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.
[img]
Preview

Azemi, Yllka and Ozuem, Wilson (2019) Online service failure: understanding the building blocks of effective recovery strategy. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 249-265.
[img]
Preview

Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.
[img]
Preview
[img]
Preview

Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.
[img]
Preview

Helal, Guida and Ozuem, Wilson (2019) Social media and social identity in the millennial generation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 43-82.
[img]
Preview

Naem, Muhammad and Okafor, Sebastian (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.
[img]
Preview

Sahni, Kamna and Appiah, Kenneth (2019) The dynamics of social media and value co-creation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 22-42.
[img]
Preview

This list was generated on Mon Jun 1 14:00:01 2020 UTC.