Items where Author is "Ozuem, Wilson"

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Number of items: 67.

Article

Anwar, Sohail and Ozuem, Wilson (2022) An integrated service recovery process for service failures: insights from systematic review. Qualitative Market Research: An International Journal .
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Kallevig, Annette, Ozuem, Wilson, Willis, Michelle, Ranfagni, Silvia and Rovai, Serena (2022) Managing creativity in the age of data-driven marketing communication: a model for agencies to improve their distribution and valuation of creativity. Journal of Advertising Research .
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Alsulaimani, A. and Ozuem, Wilson (2022) Understanding the role of transparency, participation, and collaboration for achieving open digital government goals in Oman. Transforming Government: People, Process and Policy .
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Ranfagni, Silvia and Ozuem, Wilson (2022) Luxury and sustainability: technological pathways and potential opportunities. Sustainability, 14 (9). e5209.
[thumbnail of sustainability-14-05209.pdf]
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Naeem, Muhammad, Ozuem, Wilson and Ward, Philippa (2022) Understanding the accessibility of retail mobile banking during the Covid-19 pandemic. International Journal of Retail & Distribution Management .
[thumbnail of Naeem Ozuem and Ward_IJRDM.pdf]
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Ozuem, Wilson, Howell, Kerry and Lancaster, Geoff (2022) Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective. Qualitative Market Research: An International Journal .
[thumbnail of Manuscript_Qualitative Market Research_Frehse et al.pdf]
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Azemi, Yllka, Ozuem, Wilson, Wiid, Ria and Hobson, Ana (2022) Luxury fashion brand customers’ perceptions of mobile marketing: evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66 .
[thumbnail of Manuscript_Journal of Retailing and Distribution Management.pdf]

Naeem, Muhammad and Ozuem, Wilson (2022) Understanding the different types of UGC participants and social context for fashion brands: insights from social media platforms. Qualitative Market Research: An International Journal, 25 (2). pp. 181-204.

Ozuem, Wilson, Willis, Michelle and Howell, Kerry (2022) Thematic analysis without paradox: sensemaking and context. Qualitative Market Research: An International Journal, 25 (1). pp. 143-157.
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Naeem, Muhammad and Ozuem, Wilson (2021) Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews. Information Technology & People, ahead- (ahead-).
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Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Rovai, Serena and Howell, Kerry (2021) Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: an actor–network theory perspective. Psychology and Marketing, 38 (9). pp. 1440-1459.
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Naeem, Muhammad and Ozuem, Wilson (2021) Customers’ social interactions and panic buying behavior: insights from social media practices. Journal of Consumer Behaviour, 20 (5). pp. 1191-1203.
[thumbnail of Ozuem_Customers_Journal of Consumer Behaviour_January 2021.pdf]

Ozuem, Wilson, Islam, MD Nazmul, Ranfagni, Silvia and Osuchukwu, Chuma (2021) Barriers to social enterprises’ adoption of social media marketing in developing countries. Interdisciplinary Journal of Economics and Business Law .
[thumbnail of Islam et al Manuscript_IJEBL .pdf]
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Ozuem, Wilson and Naeem, M. (2021) Understanding social consumer fashion brand engagement journey: insights about reputed fashion brands. Journal of Brand Management .
[thumbnail of Naeem and Ozuem_Journal of Brand Management_accepted version.pdf]
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Datson, P, Ozuem, Wilson, Howell, K and Lancaster, G (2021) Beyond the Game: Perceptions and Practices of Sports Sponsorship in German SMEs. Qualitative Market Research: An International Journal . (Submitted to Publisher)
[thumbnail of Sports Sponsorship in German SMEs.pdf]
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Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials’ brand loyalty in the fashion industry. Psychology and Marketing, 38 (5). pp. 774-793.
[thumbnail of Ozuem_Effects_Accepted Manuscript.pdf]

Naeem, M. and Ozuem, Wilson (2021) The role of social media in internet banking transition during COVID-19 pandemic: using multiple methods and sources in qualitative research. Journal of Retailing and Consumer Services, 60 . p. 102483.
[thumbnail of Ozuem_role_Journal of retailing and consumer services_January 2021.pdf]

Ozuem, Wilson, Willis, M., Howell, K., Lancaster, G. and Ng, Raye (2021) Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective. Psychology and Marketing, 38 (5). pp. 794-818.
[thumbnail of Ozuem_DeterminantsOfOnline.pdf]
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Naeem, Mohammed and Ozuem, Wilson (2021) Exploring the use of social media sites for health professionals’ engagement and productivity in public sector hospitals. Employee Relations, 43 (5). pp. 1029-1051.
[thumbnail of Naeem and Ozuem_Employee Relastions.pdf]
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Islam, MD Nazmul, Ozuem, Wilson, Bowen, Gordon, Willis, Michelle and Ng, Raye (2021) An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh. Sustainability, 13 (1). e345.
[thumbnail of ozuem_sustainability-13-00345.pdf]
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Naeem, Muhammed and Ozuem, Wilson (2020) Developing UGC social brand engagement model: insights from diverse consumers. Journal of Consumer Behaviour, 20 (2). pp. 426-439.
[thumbnail of Ozuem_Journal of Consumer Behavior_Muhammed and Wilson.pdf]
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Ozuem, Wilson (2020) Service quality in multichannel fashion retailing: an exploratory study. Information Technology and People, 33 (4). pp. 1327-1356.
[thumbnail of PDF_accepted version ozuem.pdf]
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Brierley, Gerry, Ozuem, Wilson and Lancaster, Geoff (2020) Subconscious marketing communication techniques and legal implications. Journal of Decision Systems . pp. 1-10.
[thumbnail of Accepted paper _ Wilson Ozuem_JDS.pdf]
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Ozuem, Wilson (2020) Minding the competition: the drivers for multichannel service quality in fashion retailing. Journal of Retailing and Consumer Services .
[thumbnail of Accepted paper in JRCS ozuem.pdf]
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Azemi, Yllka, Ozuem, Wilson and Hobson, Ana (2020) Rationalizing social media opportunities and customer relationships in the luxury fashion industry. Interdisciplinary Journal of Economics and Business Law, 9 (3).
[thumbnail of Accepted paper_ Wilson Ozuem_IJEBL.pdf]

Azemi, Yllka, Ozuem, Wilson and Howell, Kerry E. (2020) The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective. Psychology & Marketing, 2020 . pp. 1-14.
[thumbnail of Accepted paper_Psychology and Marketing Journal.pdf]
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Appiah, Dominic, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) Brand switching and consumer identification with brands in the smartphones industry. Journal of Consumer Behaviour .
[thumbnail of Accepted paper_Journal of Consumer Behaviour.pdf]
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Appiah, Dominic, Howell, Kerry E., Ozuem, Wilson and Lancaster, Geoff (2019) Building resistance to brand switching during disruptions in a competitive market. Journal of Retailing and Consumer Services, 50 . pp. 249-257.
[thumbnail of Ozuem_BuildingResistance.pdf]
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Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) The impact of digital books on marketing communications. Journal of Retailing and Consumer Services, 50 . pp. 131-137.
[thumbnail of Ozuem_TheImpactOf.pdf]
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Ozuem, Wilson and Lancaster, Geoff (2019) Knowledge acquisition through positive educator/scholar cooperation. Wales Journal of Learning and Teaching in Higher Education, 1 (2). pp. 133-139.
[thumbnail of Ozuem_KnowledgeAcquisition.pdf]
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Azemi, Yllka, Ozuem, Wilson, Lancaster, Geoff and Lindridge, Andrew (2019) Service failure and recovery strategies in the Balkans: an exploratory study. Qualitative Market Research: An International Journal, 22 (3). pp. 472-496.
[thumbnail of Ozuem_ServiceFailure.pdf]
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Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) Consumption and communication perspectives of IT in a developing economy. Technology Analysis and Strategic Management, 31 (8). pp. 929-942.
[thumbnail of Ozuem_ConsumptionAndCommunication.pdf]
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Azemi, Yllka, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research, 94 . pp. 420-431.
[thumbnail of Ozuem_AnExplorationInto.pdf]
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Halel, Guida, Ozuem, Wilson and Lancaster, Geoff (2018) Social media brand perceptions of millennials. International Journal of Retail and Distribution Management, 46 (10). pp. 977-998.
[thumbnail of Ozuem_SocialMediaBrand.pdf]
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Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2018) Developing technologically induced environments: the case of the Nigerian banking sector. Journal of Financial Services Marketing, 23 (1). pp. 50-61.
[thumbnail of Ozuem_DevelopingTechnologically.pdf]
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Ozuem, Wilson, Prasad, Jason and Lancaster, Geoff (2018) Exploiting online social gambling for marketing communications. Journal of Strategic Marketing, 26 (3). pp. 258-282.
[thumbnail of Ozuem_ExploitingOnline.pdf]
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Ozuem, Wilson, Patel, Amisha, Howell, Kerry E. and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-115.
[thumbnail of Ozuem_AnExplorationOf.pdf]
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Ozuem, Wilson, Limb, Natalie and Lancaster, Geoff (2016) Exploring the locus of internal marketing. Journal of Strategic Marketing, 26 (4). pp. 356-372.
[thumbnail of Ozuem_ExploringTheLocus.pdf]
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Ozuem, Wilson, Thomas, Tara and Lancaster, Geoff (2015) The influence of customer loyalty on small island economies: an empirical and exploratory study. Journal of Strategic Marketing, 24 (6). pp. 447-469.
[thumbnail of Ozuem_TheInfluenceOf.pdf]
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Conference or Workshop Item

Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Howell, Kerry and Rovai, Serena (2022) Determinants of customers’ responses to online service failure and recovery strategies during Covid-19 pandemic: the difficulties of transition. In: 2022 AMA Winter Academic Conference, 18-20 February 2022, Las Vegas, NV, US. (Unpublished)
[thumbnail of Ozuem_DeterminantsOf.pdf]
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Ozuem, Wilson and Patten, Elena (2021) Exploring service quality perception in omnichannel retailing in the of case German fashion industry. In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual. (Unpublished)
[thumbnail of Elena and Wilson_EMAC 2021.pdf]
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Ozuem, Wilson, Rafangni, S, Willis, M and Rovai, S (2021) Unpacking the concept of influencers: the moderating role of Social Media Influencers in service failure recovery strategies. In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual. (Unpublished)
[thumbnail of Extended Abstract - Unpacking the concept of influencers.pdf]
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Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle and Rovai, Serena (2020) User-generated content, service failure and recovery strategies in the fashion industry: the need for a hybrid approach. In: American Marketing Association (AMA) Winter 2021 Conference, February 17th-19th 2021, Online. (Unpublished)
[thumbnail of Ozuem_Extended Abstract_WO.pdf]
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Ozuem, Wilson, Willis, Michelle and Ng, Raye (2020) Determinants of the characteristics of online brand communities and millennials: Towards a re-conceptualisation. In: American Marketing Association (AMA) Summer Conference (2020), August 18-21st 2020, Online. (Unpublished)
[thumbnail of Extended Abstract_Wilson_Michelle_Raye (002).pdf]
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Azemi, Yllka and Ozuem, Wilson (2019) The effects of severity of negative word-of-mouth (nWOM): an aggression-frustration perspective. In: 2019 AMA Summer Academic Conference (American Marketing Association), 9-11 August 2019, Chicago, IL, US. (Unpublished)
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Akbar, Mian Faisal and Ozuem, Wilson (2019) Disruptive innovation: the high-end market perspective. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
[thumbnail of Ozuem_DisruptiveInnovation.pdf]
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Appiah, Dominic and Ozuem, Wilson (2019) Effects of innovative patterns of smartphones on brand switching. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
[thumbnail of Ozuem_EffectsOf.pdf]
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Rai, Dipen and Ozuem, Wilson (2019) Exploring the relationship between online service failure, recovery strategies and customer satisfaction. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
[thumbnail of Ozuem_ExploringThe.pdf]
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Rahman, Habibur and Ozuem, Wilson (2019) Open innovation practice in the UK-based food sector SMEs: ethnic minority. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
[thumbnail of Ozuem_OpenInnovation.pdf]
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Islam, MD Nazmul and Ozuem, Wilson (2019) The impact of social media on social entrepreneurship in a developing country. In: 24th UK Academy for Information Systems Conference (UKAIS2019), 8-10 April 2019, Oxford, UK. (Unpublished)
[thumbnail of Ozuem_TheImpactOf.pdf]
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Ozuem, Wilson and Lancaster, Geoff (2018) Knowledge acquisition through positive educator/scholar cooperation. In: Wales NEXUS Conference 2018, 2-4 May 2018, Dylan Thomas Centre, Swansea, UK. (Unpublished)
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Book

Ozuem, Wilson and Willis, Michelle (2022) Digital marketing strategies for value co-creation: models and approaches for online brand communities. Palgrave Macmillan, Cham, Switzerland.

Ozuem, Wilson and Ranfagni, Silvia, eds. (2021) The art of digital marketing for fashion and luxury brands: marketspaces and marketplaces. Palgrave Macmillan, Cham, Switzerland.

Ozuem, Wilson, Patten, Elena and Azemi, Yllka, eds. (2019) Harnessing omni-channel marketing strategies for fashion and luxury brands. BrownWalker Press / Universal Publishers, Irvine, CA, US.

Bowen, Gordon and Ozuem, Wilson, eds. (2019) Leveraging computer-mediated marketing environments. IGI Global.
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Book Section

Xu, J. and Ozuem, Wilson (2019) Building brands together: Online brand community and commitment in the luxury fashion industry. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Willis, M., Ozuem, Wilson and Ng, Raye (2019) Enhancing online brand relationship performance: insights and reflections. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Azemi, Y., Ozuem, Wilson and Hobson, A. (2019) Navigating luxury brands ecosystems: evidence from conceptual marketing. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Helal, G. and Ozuem, Wilson (2019) Social media ecosystems: the millennial brand perspective. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Appiah, Dominic, Ozuem, Wilson and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.
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Usman, Ali and Okafor, Sebastian (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.
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Azemi, Yllka and Ozuem, Wilson (2019) Online service failure: understanding the building blocks of effective recovery strategy. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 249-265.
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Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.
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Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.
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Helal, Guida and Ozuem, Wilson (2019) Social media and social identity in the millennial generation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 43-82.
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Naem, Muhammad and Okafor, Sebastian (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.
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Sahni, Kamna and Appiah, Kenneth (2019) The dynamics of social media and value co-creation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 22-42.
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This list was generated on Mon Sep 26 00:30:57 2022 UTC.