Xu, J. and Ozuem, Wilson (2019) Building brands together: Online brand community and commitment in the luxury fashion industry. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida. Full text not available from this repository.
(Contact the author)| Item Type: | Book Section |
|---|---|
| Publisher: | Brown Walker Press |
| ISBN: | 978-1627347402 |
| Departments: | Academic Departments > Business, Law, Policing & Social Sciences (BLPSS) > Business |
| Depositing User: | Christian Stretton |
| Date Deposited: | 02 Jul 2020 12:04 |
| Last Modified: | 05 Jul 2021 11:20 |
| URI: | https://insight.cumbria.ac.uk/id/eprint/5602 |
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