Number of items at this level: 73.
Article
![Volume 14 Special Appiah.pdf [thumbnail of Volume 14 Special Appiah.pdf]](https://insight.cumbria.ac.uk/8990/1.hassmallThumbnailVersion/Volume%2014%20Special%20Appiah.pdf)

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![Accepted paper_Psychology and Marketing Journal.pdf [thumbnail of Accepted paper_Psychology and Marketing Journal.pdf]](https://insight.cumbria.ac.uk/5330/1.hassmallThumbnailVersion/Accepted%20paper_Psychology%20and%20Marketing%20Journal.pdf)

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![Hadley_Marketing Students.pdf [thumbnail of Hadley_Marketing Students.pdf]](https://insight.cumbria.ac.uk/5898/1.hassmallThumbnailVersion/Hadley_Marketing%20Students.pdf)

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![Vol 12 Special Issue Bowen etc (4).pdf [thumbnail of Vol 12 Special Issue Bowen etc (4).pdf]](https://insight.cumbria.ac.uk/7612/1.hassmallThumbnailVersion/Vol%2012%20Special%20Issue%20Bowen%20etc%20%284%29.pdf)

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![Accepted paper _ Wilson Ozuem_JDS.pdf [thumbnail of Accepted paper _ Wilson Ozuem_JDS.pdf]](https://insight.cumbria.ac.uk/5518/1.hassmallThumbnailVersion/Accepted%20paper%20_%20Wilson%20Ozuem_JDS.pdf)

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![Sports Sponsorship in German SMEs.pdf [thumbnail of Sports Sponsorship in German SMEs.pdf]](https://insight.cumbria.ac.uk/6167/1.hassmallThumbnailVersion/Sports%20Sponsorship%20in%20German%20SMEs.pdf)

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![Appiah_ABR-10191-Latestpublication.pdf [thumbnail of Appiah_ABR-10191-Latestpublication.pdf]](https://insight.cumbria.ac.uk/6131/1.hassmallThumbnailVersion/Appiah_ABR-10191-Latestpublication.pdf)

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![Mouratidou_BalancingRigourAnd.pdf [thumbnail of Mouratidou_BalancingRigourAnd.pdf]](https://insight.cumbria.ac.uk/9012/1.hassmallThumbnailVersion/Mouratidou_BalancingRigourAnd.pdf)

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![Cox_DementiaFriendlyWards.pdf [thumbnail of Cox_DementiaFriendlyWards.pdf]](https://insight.cumbria.ac.uk/2424/1.hassmallThumbnailVersion/Cox_DementiaFriendlyWards.pdf)

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Grabarski, Mirit
ORCID: https://orcid.org/0000-0002-2981-9410
,
Kalyal, Hina
ORCID: https://orcid.org/0000-0003-0696-9739
,
Konrad, Alison
ORCID: https://orcid.org/0000-0001-6231-2307
,
Mouratidou, Maria
ORCID: https://orcid.org/0000-0002-8144-3537
,
Shin, DuckJung
ORCID: https://orcid.org/0000-0001-9978-1326
and
Sullivan, Sherry
ORCID: https://orcid.org/0000-0003-1846-2628
(2025)
Career empowerment: a qualitative exploratory investigation of perceived career control.
Career Development International, 30
(3).
pp. 255-271.
![Mouratidou_CareerEmpowermentA.pdf [thumbnail of Mouratidou_CareerEmpowermentA.pdf]](https://insight.cumbria.ac.uk/8702/1.hassmallThumbnailVersion/Mouratidou_CareerEmpowermentA.pdf)

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![online blog [thumbnail of online blog]](https://insight.cumbria.ac.uk/7391/1.hassmallThumbnailVersion/Harriss_OccupationalHealthNurses.pdf)

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![Hayes_BuildingResilience.pdf [thumbnail of Hayes_BuildingResilience.pdf]](https://insight.cumbria.ac.uk/3735/1.hassmallThumbnailVersion/Hayes_BuildingResilience.pdf)

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![Hayes_TheRelevanceOfTacit.pdf [thumbnail of Hayes_TheRelevanceOfTacit.pdf]](https://insight.cumbria.ac.uk/3593/1.hassmallThumbnailVersion/Hayes_TheRelevanceOfTacit.pdf)

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Heydarifard, Zahra,
Bertola, Lara,
Paca, Esra,
Zipay, Katelyn,
Grabarski, Mirit,
Sharifi, Tina,
Mouratidou, Maria
ORCID: https://orcid.org/0000-0002-8144-3537
,
Mercer, Marlee Eden,
Morales, Martin,
Markel, Karen,
Barclay, Lizabeth,
Harris, America,
Fasbender, Ulrike and
Livingston, Beth Ann
(2025)
Invisible experiences, visible impacts: navigating the intersections of work and personal life.
Academy of Management Proceedings, 2025
(1).
![Murray_SocialMediaCreatingCommunities.pdf [thumbnail of Murray_SocialMediaCreatingCommunities.pdf]](https://insight.cumbria.ac.uk/2616/1.hassmallThumbnailVersion/Murray_SocialMediaCreatingCommunities.pdf)

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![Ozuem_role_Journal of retailing and consumer services_January 2021.pdf [thumbnail of Ozuem_role_Journal of retailing and consumer services_January 2021.pdf]](https://insight.cumbria.ac.uk/5960/1.hassmallThumbnailVersion/Ozuem_role_Journal%20of%20retailing%20and%20consumer%20services_January%202021.pdf)

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![Ozuem_Customers_Journal of Consumer Behaviour_January 2021.pdf [thumbnail of Ozuem_Customers_Journal of Consumer Behaviour_January 2021.pdf]](https://insight.cumbria.ac.uk/5959/1.hassmallThumbnailVersion/Ozuem_Customers_Journal%20of%20Consumer%20Behaviour_January%202021.pdf)

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![Ozuem_UnderstandingSocialMotivation.pdf [thumbnail of Ozuem_UnderstandingSocialMotivation.pdf]](https://insight.cumbria.ac.uk/8650/1.hassmallThumbnailVersion/Ozuem_UnderstandingSocialMotivation.pdf)

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![Okeke_UnearthingThePressures.pdf [thumbnail of Okeke_UnearthingThePressures.pdf]](https://insight.cumbria.ac.uk/7737/1.hassmallThumbnailVersion/Okeke_UnearthingThePressures.pdf)

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![Ozuem_TheInfluenceOf.pdf [thumbnail of Ozuem_TheInfluenceOf.pdf]](https://insight.cumbria.ac.uk/5192/1.hassmallThumbnailVersion/Ozuem_TheInfluenceOf.pdf)

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Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
,
Willis, Michelle
ORCID: https://orcid.org/0000-0001-6183-3661
,
Howell, Kerry,
Helal, Guida,
Ranfagni, Silvia and
Lancaster, Geoff
(2021)
Effects of online brand communities on millennials’ brand loyalty in the fashion industry.
Psychology and Marketing, 38
(5).
pp. 774-793.
![Ozuem_Effects_Accepted Manuscript.pdf [thumbnail of Ozuem_Effects_Accepted Manuscript.pdf]](https://insight.cumbria.ac.uk/5958/1.hassmallThumbnailVersion/Ozuem_Effects_Accepted%20Manuscript.pdf)

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![Ozuem_DeterminantsOfOnline.pdf [thumbnail of Ozuem_DeterminantsOfOnline.pdf]](https://insight.cumbria.ac.uk/5957/8.hassmallThumbnailVersion/Ozuem_DeterminantsOfOnline.pdf)

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![Reardon_AHugePolitical.pdf [thumbnail of Reardon_AHugePolitical.pdf]](https://insight.cumbria.ac.uk/7759/1.hassmallThumbnailVersion/Reardon_AHugePolitical.pdf)

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![Hayes_OccupationalHealthIssues.pdf [thumbnail of Hayes_OccupationalHealthIssues.pdf]](https://insight.cumbria.ac.uk/5904/1.hassmallThumbnailVersion/Hayes_OccupationalHealthIssues.pdf)

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![Relph_ImpactsOfChangeProjects.pdf [thumbnail of Relph_ImpactsOfChangeProjects.pdf]](https://insight.cumbria.ac.uk/2814/1.hassmallThumbnailVersion/Relph_ImpactsOfChangeProjects.pdf)

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![Weaver_TheLearningGateway.pdf [thumbnail of Weaver_TheLearningGateway.pdf]](https://insight.cumbria.ac.uk/395/1.hassmallThumbnailVersion/Weaver_TheLearningGateway.pdf)

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Conference or Workshop Item
![Al Mandil_FromBrandExperience.pdf [thumbnail of Al Mandil_FromBrandExperience.pdf]](https://insight.cumbria.ac.uk/2894/1.hassmallThumbnailVersion/Al%20Mandil_FromBrandExperience.pdf)

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![Bell_DoFutureOccupationalTherapists.pdf [thumbnail of Bell_DoFutureOccupationalTherapists.pdf]](https://insight.cumbria.ac.uk/2588/1.hassmallThumbnailVersion/Bell_DoFutureOccupationalTherapists.pdf)

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![Mouratidou_Career_Empowerment.pdf [thumbnail of Mouratidou_Career_Empowerment.pdf]](https://insight.cumbria.ac.uk/5197/1.hassmallThumbnailVersion/Mouratidou_Career_Empowerment.pdf)

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![Jackson_EngagingRetailersGiving.pdf [thumbnail of Jackson_EngagingRetailersGiving.pdf]](https://insight.cumbria.ac.uk/1585/1.hassmallThumbnailVersion/Jackson_EngagingRetailersGiving.pdf)

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![Mouratidou_reconstructing.pdf [thumbnail of Mouratidou_reconstructing.pdf]](https://insight.cumbria.ac.uk/5505/1.hassmallThumbnailVersion/Mouratidou_reconstructing.pdf)

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Mouratidou, Maria
ORCID: https://orcid.org/0000-0002-8144-3537
,
Atkinson, Carol,
Lupton, Ben and
Antoniadou, Marilena
(2017)
Exploring the Kaleidoscope Career Model in austerity.
In: 77th Annual Meeting of the Academy of Management: At the Interface, 4-8 August 2017, Atlanta, GA, US.
![Mouratidou_ExploringThe.pdf [thumbnail of Mouratidou_ExploringThe.pdf]](https://insight.cumbria.ac.uk/3346/1.hassmallThumbnailVersion/Mouratidou_ExploringThe.pdf)

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![10336.pdf [thumbnail of 10336.pdf]](https://insight.cumbria.ac.uk/3737/1.hassmallThumbnailVersion/10336.pdf)

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![Elena and Wilson_EMAC 2021.pdf [thumbnail of Elena and Wilson_EMAC 2021.pdf]](https://insight.cumbria.ac.uk/6249/1.hassmallThumbnailVersion/Elena%20and%20Wilson_EMAC%202021.pdf)

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![Extended Abstract - Unpacking the concept of influencers.pdf [thumbnail of Extended Abstract - Unpacking the concept of influencers.pdf]](https://insight.cumbria.ac.uk/6168/1.hassmallThumbnailVersion/Extended%20Abstract%20-%20Unpacking%20the%20concept%20of%20influencers.pdf)

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![Robinson_Impact-of-dark-side-leadership-BAM-2020.pdf [thumbnail of Robinson_Impact-of-dark-side-leadership-BAM-2020.pdf]](https://insight.cumbria.ac.uk/5944/1.hassmallThumbnailVersion/Robinson_Impact-of-dark-side-leadership-BAM-2020.pdf)

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![Greenwood_EvaluatingBlended.pdf [thumbnail of Greenwood_EvaluatingBlended.pdf]](https://insight.cumbria.ac.uk/1937/1.hassmallThumbnailVersion/Greenwood_EvaluatingBlended.pdf)

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![TICER_PaperFinal.pdf [thumbnail of TICER_PaperFinal.pdf]](https://insight.cumbria.ac.uk/330/1.hassmallThumbnailVersion/TICER_PaperFinal.pdf)

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Book
![Sample chapter - ch 16 open access [thumbnail of Sample chapter - ch 16 open access]](https://insight.cumbria.ac.uk/7035/1.hassmallThumbnailVersion/Ozuem_DigitalTransformationFor_SampleOAChapter16.pdf)

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![sample chapter 24 open access [thumbnail of sample chapter 24 open access]](https://insight.cumbria.ac.uk/8921/1.hassmallThumbnailVersion/Ozuem_SustainableDigitalMarketing_SampleChapter.pdf)

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![Healing Capitalism_Intro_DRAFT.pdf [thumbnail of Healing Capitalism_Intro_DRAFT.pdf]](https://insight.cumbria.ac.uk/1707/1.hassmallThumbnailVersion/Healing%20Capitalism_Intro_DRAFT.pdf)

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Book Section
![AlMandil_FromBrand_Proceedings.pdf [thumbnail of AlMandil_FromBrand_Proceedings.pdf]](https://insight.cumbria.ac.uk/4037/1.hassmallThumbnailVersion/AlMandil_FromBrand_Proceedings.pdf)

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Appiah, Dominic,
Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
and
Howell, Kerry E.
(2019)
Disruptive technology in the smartphones industry: identity theory perspective.
In:
Bowen, Gordon and
Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 351-371.
![first 2 pages only [thumbnail of first 2 pages only]](https://insight.cumbria.ac.uk/4427/1.hassmallThumbnailVersion/Ozuem_DisruptiveTechnology.pdf)

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Appiah, Kenneth,
Sam-Epelle, Ibelema and
Osabutey, Ellis L.C.
(2019)
Technology and health services marketing in Africa.
In:
Hinson, Robert,
Osei-Frimpong, Kofi,
Adeola, Ogechi and
Aziato, Lydia, (eds.)
Health service marketing management in Africa.
Routledge/Productivity Press, Abingdon, UK.
![Appiah_TechnologyAndHealth.pdf [thumbnail of Appiah_TechnologyAndHealth.pdf]](https://insight.cumbria.ac.uk/7187/1.hassmallThumbnailVersion/Appiah_TechnologyAndHealth.pdf)

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Ayertey, Samuel,
Olajumoke, Taiwo,
Forbin, Becky,
Panditharathna, Roshan and
Appiah, Kenneth
(2025)
Value of customer co-created engagements in service failure and recovery.
In:
Panditharathna, Roshan,
Hyams-Ssekasi, Denis and
Bamber, David, (eds.)
Contemporary marketing solutions: strategies for growth in a competitive consumer landscape.
Palgrave Macmillan, Cham, Switzerland, pp. 285-302.
![first 2 pages only [thumbnail of first 2 pages only]](https://insight.cumbria.ac.uk/4426/1.hassmallThumbnailVersion/Ozuem_OnlineService_Extract.pdf)

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Bhattacharya, Prithwa,
Ayertey, Samuel,
Appiah, Kenneth,
Tariq, Hassan and
Panditharathna, Roshan
(2025)
Acquiring trust in the digital age: the potential of social media to boost small and medium-sized businesses’ competitiveness.
In:
Panditharathna, Roshan,
Hyams-Ssekasi, Denis and
Bamber, David, (eds.)
Contemporary marketing solutions: strategies for growth in a competitive consumer landscape.
Palgrave Macmillan, Cham, Switzerland, pp. 35-53.
Bhattacharya, Prithwa,
Ayertey, Samuel,
Panditharathna, Roshan and
Banor, Maxwell Ayertey
(2025)
Contributing to environmental sustainability through green purchasing, green capabilities, and triple bottom line performance.
In:
Panditharathna, Roshan,
Hyams-Ssekasi, Denis and
Bamber, David, (eds.)
Contemporary marketing solutions: strategies for growth in a competitive consumer landscape.
Palgrave Macmillan, Cham, Switzerland, pp. 221-239.
Islam, Md Nazmul and
Chitran, Vivek
(2019)
Social media and social entrepreneurship.
In:
Bowen, Gordon and
Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 104-123.
![first 2 pages only [thumbnail of first 2 pages only]](https://insight.cumbria.ac.uk/4423/1.hassmallThumbnailVersion/Chitran_SocialMedia_Extract.pdf)

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![Chapter 20 Little and Bendell 2021.pdf [thumbnail of Chapter 20 Little and Bendell 2021.pdf]](https://insight.cumbria.ac.uk/5865/1.hassmallThumbnailVersion/Chapter%2020%20Little%20and%20Bendell%202021.pdf)

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![first 2 pages only [thumbnail of first 2 pages only]](https://insight.cumbria.ac.uk/4424/1.hassmallThumbnailVersion/Okafor_UserGenerated_Extract.pdf)

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Parker, Steven
ORCID: https://orcid.org/0000-0002-9118-2641
,
Lishman, Ros
ORCID: https://orcid.org/0000-0003-0130-544X
and
Thompson, Karen
ORCID: https://orcid.org/0000-0003-0773-7198
(2025)
Embedding critical project management approaches into public
entrepreneurship.
In:
Liddle, Joyce and
Shutt, John, (eds.)
Cases on public sector entrepreneurship.
Elgar Cases
.
Edward Elgar, Cheltenham, UK, pp. 138-154.
Sam-Epelle, Ibelema and
Appiah, Kenneth
(2019)
Smartphones: resource dimensions and uses.
In:
Bowen, Gordon and
Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 237-248.
![first 2 pages only [thumbnail of first 2 pages only]](https://insight.cumbria.ac.uk/4422/1.hassmallThumbnailVersion/Okafor_ExploringThe_Extract.pdf)

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Report
![Senior_Clinicians_Role_Profile_Tool_Evaluation,_October_2013.pdf [thumbnail of Senior_Clinicians_Role_Profile_Tool_Evaluation,_October_2013.pdf]](https://insight.cumbria.ac.uk/1533/1.hassmallThumbnailVersion/Senior_Clinicians_Role_Profile_Tool_Evaluation%2C_October_2013.pdf)

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![Leadership_Development_-_Final_Report,_September_2013.pdf [thumbnail of Leadership_Development_-_Final_Report,_September_2013.pdf]](https://insight.cumbria.ac.uk/1531/1.hassmallThumbnailVersion/Leadership_Development_-_Final_Report%2C_September_2013.pdf)

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![LL_-_Final_Report.pdf [thumbnail of LL_-_Final_Report.pdf]](https://insight.cumbria.ac.uk/1530/1.hassmallThumbnailVersion/LL_-_Final_Report.pdf)

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![FIM_Interim_Evaluation_Report.pdf [thumbnail of FIM_Interim_Evaluation_Report.pdf]](https://insight.cumbria.ac.uk/1416/1.hassmallThumbnailVersion/FIM_Interim_Evaluation_Report.pdf)

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![LLP_Interim_Evaluation_Report.pdf [thumbnail of LLP_Interim_Evaluation_Report.pdf]](https://insight.cumbria.ac.uk/1451/1.hassmallThumbnailVersion/LLP_Interim_Evaluation_Report.pdf)

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![FIM_Online_Survey,_Tranche_1_Report.pdf [thumbnail of FIM_Online_Survey,_Tranche_1_Report.pdf]](https://insight.cumbria.ac.uk/1414/1.hassmallThumbnailVersion/FIM_Online_Survey%2C_Tranche_1_Report.pdf)

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![Foundation_in_Management_and_Leadership_-_Final_Report,_September_2013.pdf [thumbnail of Foundation_in_Management_and_Leadership_-_Final_Report,_September_2013.pdf]](https://insight.cumbria.ac.uk/1532/1.hassmallThumbnailVersion/Foundation_in_Management_and_Leadership_-_Final_Report%2C_September_2013.pdf)

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![Wilbraham_ StaffWellbeingAnd.pdf [thumbnail of Wilbraham_ StaffWellbeingAnd.pdf]](https://insight.cumbria.ac.uk/8812/1.hassmallThumbnailVersion/Wilbraham_%20StaffWellbeingAnd.pdf)

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Thesis/Dissertation
![Chaffer_Dphil.pdf [thumbnail of Chaffer_Dphil.pdf]](https://insight.cumbria.ac.uk/5870/1.hassmallThumbnailVersion/Chaffer_Dphil.pdf)

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![Perryman - Fox Thesis October 2020 FINAL_.pdf [thumbnail of Perryman - Fox Thesis October 2020 FINAL_.pdf]](https://insight.cumbria.ac.uk/6045/1.hassmallThumbnailVersion/Perryman%20-%20Fox%20Thesis%20October%202020%20FINAL_.pdf)

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