Items where Subject is "658 General management (incl. occupational health & marketing)"
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Up a level- Dewey Subject Headings (61)
- 600 TECHNOLOGY (61)
- 650 MANAGEMENT & AUXILIARY SERVICES (61)
- 658 General management (incl. occupational health & marketing) (61)
- 650 MANAGEMENT & AUXILIARY SERVICES (61)
- 600 TECHNOLOGY (61)
Group by: Authors | Item Type
Number of items at this level: 59.
A
Al Mandil, Karam
ORCID: https://orcid.org/0000-0002-2292-8809
(2017)
From brand experience to happiness: exploring the impacts on brand loyalty and price premium.
In: 12th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, 26-28 April 2017, Linnaeus University, Kalmar, Sweden.
(Unpublished)
ORCID: https://orcid.org/0000-0002-2292-8809
(2017)
From brand experience to happiness: exploring the impacts on brand loyalty and price premium.
In: 12th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, 26-28 April 2017, Linnaeus University, Kalmar, Sweden.
(Unpublished)
Preview
Al Mandil, Karam
ORCID: https://orcid.org/0000-0002-2292-8809
and Yen, Dorothy
(2017)
From brand experience to happiness: exploring the impacts
on brand loyalty and price premium.
In:
Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing: School of Business and Economics, Linnaeus University, Kalmar, 26th-28th April, 2017.
Linnaeus University, Kalmar, Sweden, pp. 278-285.
ORCID: https://orcid.org/0000-0002-2292-8809
and Yen, Dorothy
(2017)
From brand experience to happiness: exploring the impacts
on brand loyalty and price premium.
In:
Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing: School of Business and Economics, Linnaeus University, Kalmar, 26th-28th April, 2017.
Linnaeus University, Kalmar, Sweden, pp. 278-285.
Preview
Appiah, Dominic, Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
and Howell, Kerry E.
(2019)
Disruptive technology in the smartphones industry: identity theory perspective.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 351-371.
ORCID: https://orcid.org/0000-0002-0337-1419
and Howell, Kerry E.
(2019)
Disruptive technology in the smartphones industry: identity theory perspective.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 351-371.
Preview
Appiah, Kenneth, Sam-Epelle, Ibelema and Osabutey, Ellis L.C.
(2019)
Technology and health services marketing in Africa.
In: Hinson, Robert, Osei-Frimpong, Kofi, Adeola, Ogechi and Aziato, Lydia, (eds.)
Health service marketing management in Africa.
Routledge/Productivity Press, Abingdon, UK.
Preview
Azemi, Yllka and Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
(2019)
Online service failure: understanding the building blocks of effective recovery strategy.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 249-265.
ORCID: https://orcid.org/0000-0002-0337-1419
(2019)
Online service failure: understanding the building blocks of effective recovery strategy.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 249-265.
Preview
Azemi, Yllka, Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
and Howell, Kerry E.
(2020)
The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective.
Psychology & Marketing, 2020
.
pp. 1-14.
ORCID: https://orcid.org/0000-0002-0337-1419
and Howell, Kerry E.
(2020)
The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective.
Psychology & Marketing, 2020
.
pp. 1-14.
Preview
B
Barkas, Linda Anne, Scott, Jonathan Matthew, Hadley, Karen
ORCID: https://orcid.org/0000-0002-9341-651X
and Dixon-Todd, Yvonne
(2021)
Marketing students' meta-skills and employability: between the lines of social capital in the context of the teaching excellence framework.
Education + Training, 63
(4).
pp. 545-561.
ORCID: https://orcid.org/0000-0002-9341-651X
and Dixon-Todd, Yvonne
(2021)
Marketing students' meta-skills and employability: between the lines of social capital in the context of the teaching excellence framework.
Education + Training, 63
(4).
pp. 545-561.
Preview
Bell, Janice
ORCID: https://orcid.org/0000-0001-9032-6562
and Morris, Karen
ORCID: https://orcid.org/0000-0001-9272-4994
(2016)
Do future occupational therapists require a different skill set?
In: College of Occupational Therapists 40th annual conference and exhibition, 28-30 June 2016, Harrogate, UK.
(Unpublished)
ORCID: https://orcid.org/0000-0001-9032-6562
and Morris, Karen
ORCID: https://orcid.org/0000-0001-9272-4994
(2016)
Do future occupational therapists require a different skill set?
In: College of Occupational Therapists 40th annual conference and exhibition, 28-30 June 2016, Harrogate, UK.
(Unpublished)
Preview
Bendell, Jem
ORCID: https://orcid.org/0000-0003-0765-4413
and Doyle, Ian
(2014)
Healing capitalism: five years in the life of business, finance and corporate responsibility.
Greenleaf Publishing / Routledge, London, UK.
ORCID: https://orcid.org/0000-0003-0765-4413
and Doyle, Ian
(2014)
Healing capitalism: five years in the life of business, finance and corporate responsibility.
Greenleaf Publishing / Routledge, London, UK.
Preview
Bond, Samantha
(2016)
Paramedics' perceptions of their health, fitness and workplace assessments of them.
Masters
dissertation,
University of Cumbria.
![[thumbnail of Bond_ParamedicsPerceptions.pdf]](/style/images/fileicons/application_pdf.png)
Bowen, Gordon, Okafor, Sebastian, Jamal, Arshad, Dadwal, Sumesh and Jahankhani, Hamid
(2023)
Big data approximations: brand communities and AI.
Interdisciplinary Journal of Economics and Business Law, 12
.
pp. 37-57.
Preview
Brierley, Gerry, Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
and Lancaster, Geoff
(2020)
Subconscious marketing communication techniques and legal implications.
Journal of Decision Systems, 29
(2).
pp. 69-78.
ORCID: https://orcid.org/0000-0002-0337-1419
and Lancaster, Geoff
(2020)
Subconscious marketing communication techniques and legal implications.
Journal of Decision Systems, 29
(2).
pp. 69-78.
Preview
Brownrigg, Sarah, Miller, Paul K.
ORCID: https://orcid.org/0000-0002-5611-1354
and Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
(2013)
Senior clinicians role profiling: a qualitative evaluation.
ORCID: https://orcid.org/0000-0002-5611-1354
and Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
(2013)
Senior clinicians role profiling: a qualitative evaluation.
Preview
C
Chaffer, Jo
(2020)
Leadership development: containment enough.
Doctoral
thesis,
University of Cumbria.
Preview
D
Datson, Peter, Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
, Howell, Kerry and Lancaster, Geoff
(2021)
Beyond the game: perceptions and practices of sports sponsorship in German SMEs.
Qualitative Market Research: An International Journal, 24
(5).
pp. 632-652.
ORCID: https://orcid.org/0000-0002-0337-1419
, Howell, Kerry and Lancaster, Geoff
(2021)
Beyond the game: perceptions and practices of sports sponsorship in German SMEs.
Qualitative Market Research: An International Journal, 24
(5).
pp. 632-652.
Preview
Davids, Inga, Appiah, Kenneth, Davids, Gregory and Ofori, Felix Nana Kofi
(2021)
The effectiveness of transformational leadership: a qualitative-based study on millennial perceptions in South Africa.
Archives of Business Research
.
Preview
E
Eastham, Amy Jayne and Cox, Diane
ORCID: https://orcid.org/0000-0003-2691-6423
(2017)
Dementia-friendly wards: a review of the literature and pilot study
of patient interaction and daily activity engagement.
International Journal of Health Governance, 22
(1).
pp. 25-36.
ORCID: https://orcid.org/0000-0003-2691-6423
(2017)
Dementia-friendly wards: a review of the literature and pilot study
of patient interaction and daily activity engagement.
International Journal of Health Governance, 22
(1).
pp. 25-36.
Preview
G
Grabarski, Mirit
ORCID: https://orcid.org/0000-0002-2981-9410
and Mouratidou, Maria
ORCID: https://orcid.org/0000-0002-8144-3537
(2023)
Rise up: career empowerment, adaptability and resilience during a pandemic.
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 41
(1).
pp. 7-22.
ORCID: https://orcid.org/0000-0002-2981-9410
and Mouratidou, Maria
ORCID: https://orcid.org/0000-0002-8144-3537
(2023)
Rise up: career empowerment, adaptability and resilience during a pandemic.
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 41
(1).
pp. 7-22.
Grabarski, Mirit K. and Mouratidou, Maria
ORCID: https://orcid.org/0000-0002-8144-3537
(2019)
Career empowerment: a new perspective on career motivation.
In: 79th Annual Meeting of the Academy of Management: Understanding the Inclusive Organization, 9-13 August 2019, Boston, MA, US.
ORCID: https://orcid.org/0000-0002-8144-3537
(2019)
Career empowerment: a new perspective on career motivation.
In: 79th Annual Meeting of the Academy of Management: Understanding the Inclusive Organization, 9-13 August 2019, Boston, MA, US.
Preview
H
Harriss, Anne
(2023)
Occupational health nurses: Cinderellas of the nursing profession.
Royal College of Nursing blog
.
(Unpublished)
Preview
Hayes, Catherine
(2018)
Building psychological resilience in the paramedic.
Journal of Paramedic Practice, 10
(4).
pp. 147-152.
Preview
Hayes, Catherine, Fox, Ann, Scott-Thomas, Jeanette and Graham, Yitka
(2018)
The relevance of tacit knowledge to healthcare assistant practice.
British Journal of Healthcare Assistants, 12
(2).
pp. 84-90.
Preview
I
Islam, Md Nazmul and Chitran, Vivek
(2019)
Social media and social entrepreneurship.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 104-123.
Preview
J
Jackson, Keith, Jackson, Jacqueline and Hopkinson, Gillian
(2013)
Engaging retailers: giving them voice or controlling their voice, a supplier’s perspective.
In: British Academy of Management Conference (BAM 2013): Managing to Make a Difference, 10-12 September 2013, Liverpool, UK.
(Unpublished)
Preview
K
Kallevig, Annette, Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
, Willis, Michelle
ORCID: https://orcid.org/0000-0001-6183-3661
, Ranfagni, Silvia and Rovai, Serena
(2022)
Managing creativity in the age of data-driven marketing communication: a model for agencies to improve their distribution and valuation of creativity.
Journal of Advertising Research, 62
(4).
pp. 301-320.
ORCID: https://orcid.org/0000-0002-0337-1419
, Willis, Michelle
ORCID: https://orcid.org/0000-0001-6183-3661
, Ranfagni, Silvia and Rovai, Serena
(2022)
Managing creativity in the age of data-driven marketing communication: a model for agencies to improve their distribution and valuation of creativity.
Journal of Advertising Research, 62
(4).
pp. 301-320.
L
Little, Richard and Bendell, Jem
ORCID: https://orcid.org/0000-0003-0765-4413
(2021)
One reason there are many bad leaders is the misleading myth of “leadership”.
In: Ortenblad, Anders, (ed.)
Debating bad leadership: reasons and remedies.
Palgrave Macmillan, Cham, Switzerland, pp. 369-385.
ORCID: https://orcid.org/0000-0003-0765-4413
(2021)
One reason there are many bad leaders is the misleading myth of “leadership”.
In: Ortenblad, Anders, (ed.)
Debating bad leadership: reasons and remedies.
Palgrave Macmillan, Cham, Switzerland, pp. 369-385.
Preview
Loynes, Christopher
ORCID: https://orcid.org/0000-0002-9779-7954
(2004)
Leadership and teamwork.
In: Winser, Shane, (ed.)
The Royal Geographical Society Expedition Handbook.
Profile Books, London, UK, pp. 8-17.
ORCID: https://orcid.org/0000-0002-9779-7954
(2004)
Leadership and teamwork.
In: Winser, Shane, (ed.)
The Royal Geographical Society Expedition Handbook.
Profile Books, London, UK, pp. 8-17.
M
Miller, Paul K.
ORCID: https://orcid.org/0000-0002-5611-1354
, Bargh, Melissa, Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
and Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
(2013)
Leadership development programme: a multi-method evaluation.
Cumbria Partnership NHS Foundation Trust.
ORCID: https://orcid.org/0000-0002-5611-1354
, Bargh, Melissa, Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
and Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
(2013)
Leadership development programme: a multi-method evaluation.
Cumbria Partnership NHS Foundation Trust.
Preview
Miller, Paul K.
ORCID: https://orcid.org/0000-0002-5611-1354
, Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
, Bargh, Melissa and Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
(2013)
Learning Leaders: a multi-method evaluation, final report.
Cumbria PFT, Cumbria.
ORCID: https://orcid.org/0000-0002-5611-1354
, Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
, Bargh, Melissa and Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
(2013)
Learning Leaders: a multi-method evaluation, final report.
Cumbria PFT, Cumbria.
Preview
Miller, Paul K.
ORCID: https://orcid.org/0000-0002-5611-1354
, Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
, Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
and Bargh, Melissa
(2012)
Cumbria PFT: Foundation in Management and Leadership Programme: interim evaluation report.
(Unpublished)
ORCID: https://orcid.org/0000-0002-5611-1354
, Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
, Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
and Bargh, Melissa
(2012)
Cumbria PFT: Foundation in Management and Leadership Programme: interim evaluation report.
(Unpublished)
Preview
Miller, Paul K.
ORCID: https://orcid.org/0000-0002-5611-1354
, Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
, Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
and Bargh, Melissa
(2013)
Cumbria PFT: Learning Leaders: interim evaluation report.
(Unpublished)
ORCID: https://orcid.org/0000-0002-5611-1354
, Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
, Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
and Bargh, Melissa
(2013)
Cumbria PFT: Learning Leaders: interim evaluation report.
(Unpublished)
Preview
Miller, Paul K.
ORCID: https://orcid.org/0000-0002-5611-1354
, Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
and Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
(2012)
Cumbria PFT: Foundation in Management and Leadership Programme - tranche 1 survey report: cohort analysis.
Cumbria Partnership Foundation Trust, Cumbria.
(Unpublished)
ORCID: https://orcid.org/0000-0002-5611-1354
, Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
and Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
(2012)
Cumbria PFT: Foundation in Management and Leadership Programme - tranche 1 survey report: cohort analysis.
Cumbria Partnership Foundation Trust, Cumbria.
(Unpublished)
Preview
Miller, Paul K.
ORCID: https://orcid.org/0000-0002-5611-1354
, Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
, Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
and Bargh, Melissa
(2013)
Foundation in management and leadership: a multi-method evaluation.
Cumbria PFT.
ORCID: https://orcid.org/0000-0002-5611-1354
, Relph, Nicola
ORCID: https://orcid.org/0000-0003-3323-3444
, Grimwood, Tom
ORCID: https://orcid.org/0000-0001-8099-6191
and Bargh, Melissa
(2013)
Foundation in management and leadership: a multi-method evaluation.
Cumbria PFT.
Preview
Mouratidou, Maria
ORCID: https://orcid.org/0000-0002-8144-3537
(2019)
Reconstructing the Kaleidoscope Career Model to complex contexts.
In: Eastern Academy of Management Conference 2019, 8th - 11th May 2019, Wilmington, Delaware USA.
(Unpublished)
ORCID: https://orcid.org/0000-0002-8144-3537
(2019)
Reconstructing the Kaleidoscope Career Model to complex contexts.
In: Eastern Academy of Management Conference 2019, 8th - 11th May 2019, Wilmington, Delaware USA.
(Unpublished)
Preview
Mouratidou, Maria
ORCID: https://orcid.org/0000-0002-8144-3537
, Atkinson, Carol, Lupton, Ben and Antoniadou, Marilena
(2017)
Exploring the Kaleidoscope Career Model in austerity.
In: 77th Annual Meeting of the Academy of Management: At the Interface, 4-8 August 2017, Atlanta, GA, US.
ORCID: https://orcid.org/0000-0002-8144-3537
, Atkinson, Carol, Lupton, Ben and Antoniadou, Marilena
(2017)
Exploring the Kaleidoscope Career Model in austerity.
In: 77th Annual Meeting of the Academy of Management: At the Interface, 4-8 August 2017, Atlanta, GA, US.
Preview
Mouratidou, Maria
ORCID: https://orcid.org/0000-0002-8144-3537
and Crowder, Mark
(2018)
Translation issues in grounded theory.
In: 78th Annual Meeting of the Academy of Management: Improving Lives (AOM 2018), 10-14 August 2018, Chicago, Illinois, US.
ORCID: https://orcid.org/0000-0002-8144-3537
and Crowder, Mark
(2018)
Translation issues in grounded theory.
In: 78th Annual Meeting of the Academy of Management: Improving Lives (AOM 2018), 10-14 August 2018, Chicago, Illinois, US.
Preview
Murray, Kelly
ORCID: https://orcid.org/0000-0002-1192-4327
, Rushton, Helen, Gorry, Gillian, Stanley, Kirsty and Sorlie, Clarissa
(2016)
Social media: creating communities of research and practice.
British Journal of Occupational Therapy, 79
(4).
pp. 195-196.
ORCID: https://orcid.org/0000-0002-1192-4327
, Rushton, Helen, Gorry, Gillian, Stanley, Kirsty and Sorlie, Clarissa
(2016)
Social media: creating communities of research and practice.
British Journal of Occupational Therapy, 79
(4).
pp. 195-196.
Preview
N
Naeem, M. and Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
(2021)
The role of social media in internet banking transition during COVID-19 pandemic: using multiple methods and sources in qualitative research.
Journal of Retailing and Consumer Services, 60
.
p. 102483.
ORCID: https://orcid.org/0000-0002-0337-1419
(2021)
The role of social media in internet banking transition during COVID-19 pandemic: using multiple methods and sources in qualitative research.
Journal of Retailing and Consumer Services, 60
.
p. 102483.
Preview
Naeem, Muhammad and Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
(2021)
Customers’ social interactions and panic buying behavior: insights from social media practices.
Journal of Consumer Behaviour, 20
(5).
pp. 1191-1203.
ORCID: https://orcid.org/0000-0002-0337-1419
(2021)
Customers’ social interactions and panic buying behavior: insights from social media practices.
Journal of Consumer Behaviour, 20
(5).
pp. 1191-1203.
Preview
Naem, Muhammad and Okafor, Sebastian
ORCID: https://orcid.org/0000-0002-7391-4466
(2019)
User-generated content and consumer brand engagement.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 193-220.
ORCID: https://orcid.org/0000-0002-7391-4466
(2019)
User-generated content and consumer brand engagement.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 193-220.
Preview
Ng, Raye
ORCID: https://orcid.org/0000-0002-2942-0434
(2019)
Enhancing Online Brand Relationship Performance: Insights and Reflection.
In:
Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands.
Brown Walker.
ORCID: https://orcid.org/0000-0002-2942-0434
(2019)
Enhancing Online Brand Relationship Performance: Insights and Reflection.
In:
Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands.
Brown Walker.
O
Okeke, Augustine
ORCID: https://orcid.org/0000-0003-0418-0128
and Rahim, Lukman Jimoh
(2024)
Unearthing the pressures: an assessment of the sustainability focus and supply chain management practices adopted by global oil and gas titans.
Energy and Environment
.
ORCID: https://orcid.org/0000-0003-0418-0128
and Rahim, Lukman Jimoh
(2024)
Unearthing the pressures: an assessment of the sustainability focus and supply chain management practices adopted by global oil and gas titans.
Energy and Environment
.
Preview
Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
and Naeem, Muhammad
(2021)
Understanding social consumer fashion brand engagement journey: insights about reputed fashion brands.
Journal of Brand Management, 28
.
pp. 510-525.
ORCID: https://orcid.org/0000-0002-0337-1419
and Naeem, Muhammad
(2021)
Understanding social consumer fashion brand engagement journey: insights about reputed fashion brands.
Journal of Brand Management, 28
.
pp. 510-525.
Preview
Preview
Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
and Patten, Elena
(2021)
Exploring service quality perception in omnichannel retailing in the of case German fashion industry.
In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual.
(Unpublished)
ORCID: https://orcid.org/0000-0002-0337-1419
and Patten, Elena
(2021)
Exploring service quality perception in omnichannel retailing in the of case German fashion industry.
In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual.
(Unpublished)
Preview
Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
, Rafangni, Silvia, Willis, Michelle and Rovai, Serena
(2021)
Unpacking the concept of influencers: the moderating role of Social Media Influencers in service failure recovery strategies.
In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual.
(Unpublished)
ORCID: https://orcid.org/0000-0002-0337-1419
, Rafangni, Silvia, Willis, Michelle and Rovai, Serena
(2021)
Unpacking the concept of influencers: the moderating role of Social Media Influencers in service failure recovery strategies.
In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual.
(Unpublished)
Preview
Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
, Thomas, Tara and Lancaster, Geoff
(2015)
The influence of customer loyalty on small island economies: an empirical and exploratory study.
Journal of Strategic Marketing, 24
(6).
pp. 447-469.
ORCID: https://orcid.org/0000-0002-0337-1419
, Thomas, Tara and Lancaster, Geoff
(2015)
The influence of customer loyalty on small island economies: an empirical and exploratory study.
Journal of Strategic Marketing, 24
(6).
pp. 447-469.
Preview
Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
, Willis, Michelle
ORCID: https://orcid.org/0000-0001-6183-3661
, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff
(2021)
Effects of online brand communities on millennials’ brand loyalty in the fashion industry.
Psychology and Marketing, 38
(5).
pp. 774-793.
ORCID: https://orcid.org/0000-0002-0337-1419
, Willis, Michelle
ORCID: https://orcid.org/0000-0001-6183-3661
, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff
(2021)
Effects of online brand communities on millennials’ brand loyalty in the fashion industry.
Psychology and Marketing, 38
(5).
pp. 774-793.
Preview
Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
, Willis, Michelle, Howell, Kerry, Lancaster, Geoff
ORCID: https://orcid.org/0000-0002-8472-238X
and Ng, Raye
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