Enhancing Online Brand Relationship Performance: Insights and Reflection

Ng, Raye (2019) Enhancing Online Brand Relationship Performance: Insights and Reflection. In: Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands. Brown Walker. Item availability may be restricted.

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Item Type: Book Section
Publisher: Brown Walker
ISBN: 9781627347402
Departments: Pre June 2020 Academic Departments and Services > Academic Departments > Business, Law, Policing & Social Sciences (BLPSS) > Business
Depositing User: Christian Stretton
Date Deposited: 28 Feb 2020 14:47
Last Modified: 12 Aug 2020 05:27
URI: https://insight.cumbria.ac.uk/id/eprint/5385

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