Number of items at this level: 67.
Article
![Appiah_TheRoleOf.PDF [thumbnail of Appiah_TheRoleOf.PDF]](https://insight.cumbria.ac.uk/5006/1.hassmallThumbnailVersion/Appiah_TheRoleOf.PDF)

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![Accepted paper_ Wilson Ozuem_IJEBL.pdf [thumbnail of Accepted paper_ Wilson Ozuem_IJEBL.pdf]](https://insight.cumbria.ac.uk/5517/1.hassmallThumbnailVersion/Accepted%20paper_%20Wilson%20Ozuem_IJEBL.pdf)

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![Bendell_InTheCompanyOfRevolutionaries.pdf [thumbnail of Bendell_InTheCompanyOfRevolutionaries.pdf]](https://insight.cumbria.ac.uk/2683/1.hassmallThumbnailVersion/Bendell_InTheCompanyOfRevolutionaries.pdf)

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![Bendell_IntegralTechnology.pdf [thumbnail of Bendell_IntegralTechnology.pdf]](https://insight.cumbria.ac.uk/5121/1.hassmallThumbnailVersion/Bendell_IntegralTechnology.pdf)

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![Sports Sponsorship in German SMEs.pdf [thumbnail of Sports Sponsorship in German SMEs.pdf]](https://insight.cumbria.ac.uk/6167/1.hassmallThumbnailVersion/Sports%20Sponsorship%20in%20German%20SMEs.pdf)

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![Mouratidou_StrategiesForEnhancingAAM.pdf [thumbnail of Mouratidou_StrategiesForEnhancingAAM.pdf]](https://insight.cumbria.ac.uk/7458/1.hassmallThumbnailVersion/Mouratidou_StrategiesForEnhancingAAM.pdf)

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![Olanrewaju_SustainableSupplyChain.pdf [thumbnail of Olanrewaju_SustainableSupplyChain.pdf]](https://insight.cumbria.ac.uk/8419/1.hassmallThumbnailVersion/Olanrewaju_SustainableSupplyChain.pdf)

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![Ghurab_ExploringTheInfluence_PubPdf.pdf [thumbnail of Ghurab_ExploringTheInfluence_PubPdf.pdf]](https://insight.cumbria.ac.uk/9027/1.hassmallThumbnailVersion/Ghurab_ExploringTheInfluence_PubPdf.pdf)

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Heydarifard, Zahra,
Bertola, Lara,
Paca, Esra,
Zipay, Katelyn,
Grabarski, Mirit,
Sharifi, Tina,
Mouratidou, Maria
ORCID: https://orcid.org/0000-0002-8144-3537
,
Mercer, Marlee Eden,
Morales, Martin,
Markel, Karen,
Barclay, Lizabeth,
Harris, America,
Fasbender, Ulrike and
Livingston, Beth Ann
(2025)
Invisible experiences, visible impacts: navigating the intersections of work and personal life.
Academy of Management Proceedings, 2025
(1).
Kusumawati, Reni Diah,
Oswari, Teddy,
Yusnitasari, Tristyanti,
Mittal, Saurabh and
Kumar, Vikas
(2021)
Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia.
International Journal of Business Innovation and Research, 25
(4).
p. 475.
![Oswari_ImpactOfMarketing.pdf [thumbnail of Oswari_ImpactOfMarketing.pdf]](https://insight.cumbria.ac.uk/6954/1.hassmallThumbnailVersion/Oswari_ImpactOfMarketing.pdf)

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![Moisa_TheRoleOfDigital.pdf [thumbnail of Moisa_TheRoleOfDigital.pdf]](https://insight.cumbria.ac.uk/8645/1.hassmallThumbnailVersion/Moisa_TheRoleOfDigital.pdf)

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![AlSulaimani_AResourceBased.pdf [thumbnail of AlSulaimani_AResourceBased.pdf]](https://insight.cumbria.ac.uk/6884/1.hassmallThumbnailVersion/AlSulaimani_AResourceBased.pdf)

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![Ozuem_CorrectionToUnderstanding.pdf [thumbnail of Ozuem_CorrectionToUnderstanding.pdf]](https://insight.cumbria.ac.uk/7101/1.hassmallThumbnailVersion/Ozuem_CorrectionToUnderstanding.pdf)

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![Ozuem_UnderstandingTheAdoption.pdf [thumbnail of Ozuem_UnderstandingTheAdoption.pdf]](https://insight.cumbria.ac.uk/6652/1.hassmallThumbnailVersion/Ozuem_UnderstandingTheAdoption.pdf)

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![Okeke_SustainableSupplyChain.pdf [thumbnail of Okeke_SustainableSupplyChain.pdf]](https://insight.cumbria.ac.uk/8806/1.hassmallThumbnailVersion/Okeke_SustainableSupplyChain.pdf)

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![Okeke_TheAdoptionOf.pdf [thumbnail of Okeke_TheAdoptionOf.pdf]](https://insight.cumbria.ac.uk/8696/1.hassmallThumbnailVersion/Okeke_TheAdoptionOf.pdf)

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![Ozuem_NegativeWordOf.pdf [thumbnail of Ozuem_NegativeWordOf.pdf]](https://insight.cumbria.ac.uk/7060/1.hassmallThumbnailVersion/Ozuem_NegativeWordOf.pdf)

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![Ozuem_ConsumptionAndCommunication.pdf [thumbnail of Ozuem_ConsumptionAndCommunication.pdf]](https://insight.cumbria.ac.uk/4535/1.hassmallThumbnailVersion/Ozuem_ConsumptionAndCommunication.pdf)

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![Islam et al Manuscript_IJEBL .pdf [thumbnail of Islam et al Manuscript_IJEBL .pdf]](https://insight.cumbria.ac.uk/6250/1.hassmallThumbnailVersion/Islam%20et%20al%20Manuscript_IJEBL%20.pdf)

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![Ozuem_ExploringTheLocus.pdf [thumbnail of Ozuem_ExploringTheLocus.pdf]](https://insight.cumbria.ac.uk/4956/1.hassmallThumbnailVersion/Ozuem_ExploringTheLocus.pdf)

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![Ozuem_ExploitingOnline.pdf [thumbnail of Ozuem_ExploitingOnline.pdf]](https://insight.cumbria.ac.uk/4957/1.hassmallThumbnailVersion/Ozuem_ExploitingOnline.pdf)

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![mar.21527.pdf [thumbnail of mar.21527.pdf]](https://insight.cumbria.ac.uk/6143/9.hassmallThumbnailVersion/mar.21527.pdf)

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![Peck_FacingTheChallenge.pdf [thumbnail of Peck_FacingTheChallenge.pdf]](https://insight.cumbria.ac.uk/7312/1.hassmallThumbnailVersion/Peck_FacingTheChallenge.pdf)

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![Peck_AYearOf.pdf [thumbnail of Peck_AYearOf.pdf]](https://insight.cumbria.ac.uk/7313/1.hassmallThumbnailVersion/Peck_AYearOf.pdf)

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![Sheldon-London_AccountabilityAssetRecovery.pdf [thumbnail of Sheldon-London_AccountabilityAssetRecovery.pdf]](https://insight.cumbria.ac.uk/6953/1.hassmallThumbnailVersion/Sheldon-London_AccountabilityAssetRecovery.pdf)

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![Stanberry_RecognisingEcologicalReflexivity.pdf [thumbnail of Stanberry_RecognisingEcologicalReflexivity.pdf]](https://insight.cumbria.ac.uk/7843/1.hassmallThumbnailVersion/Stanberry_RecognisingEcologicalReflexivity.pdf)

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Vogel, Kealie
ORCID: https://orcid.org/0009-0009-6544-1644
,
Carniello, Sara
ORCID: https://orcid.org/0000-0003-2011-2969
,
Beni, Valerio,
Sudheshwar, Akshat
ORCID: https://orcid.org/0000-0003-0126-3972
,
Malinverno, Nadia,
Alesanco, Yolanda
ORCID: https://orcid.org/0000-0002-9328-0333
,
Torrellas, Max
ORCID: https://orcid.org/0009-0006-5471-7797
,
Harkema, Stephan
ORCID: https://orcid.org/0009-0003-3859-7025
,
De Kok, Margreet
ORCID: https://orcid.org/0000-0001-8517-6280
,
Rentrop, Corné,
Zurano Villasuso, Ignacio,
Bernard, Lou
ORCID: https://orcid.org/0009-0000-6256-7756
,
Moliner, Enrique
ORCID: https://orcid.org/0000-0001-8156-282X
,
Rein, Christian
ORCID: https://orcid.org/0000-0001-6274-0192
,
Bayon, Yves
ORCID: https://orcid.org/0000-0002-0232-3079
,
Ali, Zulfiqur
ORCID: https://orcid.org/0000-0001-9884-8146
,
Zachäus, Carolin,
Gouze, Nicolas
ORCID: https://orcid.org/0000-0003-1350-0162
,
Berthuel, Marie
ORCID: https://orcid.org/0000-0002-4262-2719
,
González Buch, Cristina
ORCID: https://orcid.org/0000-0002-0032-6524
,
Pérez Sánchez, Fruela
ORCID: https://orcid.org/0009-0000-1666-2277
and
Som, Claudia
ORCID: https://orcid.org/0000-0002-8901-4104
(2025)
Defining and achieving next-generation green electronics: a perspective on best practices through the lens of hybrid printed electronics.
IEEE Access, 13
.
pp. 117135-117161.
![Ali_DefiningAndAchieving.pdf [thumbnail of Ali_DefiningAndAchieving.pdf]](https://insight.cumbria.ac.uk/8971/1.hassmallThumbnailVersion/Ali_DefiningAndAchieving.pdf)

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![Exploring the relationship of customer participation and online brand community and customer participation.pdf [thumbnail of Exploring the relationship of customer participation and online brand community and customer participation.pdf]](https://insight.cumbria.ac.uk/5560/1.hassmallThumbnailVersion/Exploring%20the%20relationship%20of%20customer%20participation%20and%20online%20brand%20community%20and%20customer%20participation.pdf)

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Conference or Workshop Item
![Ozuem_DisruptiveInnovation.pdf [thumbnail of Ozuem_DisruptiveInnovation.pdf]](https://insight.cumbria.ac.uk/4721/1.hassmallThumbnailVersion/Ozuem_DisruptiveInnovation.pdf)

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![Ozuem_EffectsOf.pdf [thumbnail of Ozuem_EffectsOf.pdf]](https://insight.cumbria.ac.uk/4722/1.hassmallThumbnailVersion/Ozuem_EffectsOf.pdf)

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Kallevig, Annette,
Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
,
Willis, Michelle
ORCID: https://orcid.org/0000-0001-6183-3661
,
Ranfagni, Silvia and
Rovai, Serena
(2023)
Managing for creativity in the age of data-driven marketing communication: an empirical study on the distribution and valuation of creativity in agencies.
In: 2023 AMA Winter Academic Conference, 10-12 February 2023, Nashville, TN, US.
(Unpublished)
![abstract [thumbnail of abstract]](https://insight.cumbria.ac.uk/7034/1.hassmallThumbnailVersion/Ozuem_ManagingForCreativity.pdf)

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![slides [thumbnail of slides]](https://insight.cumbria.ac.uk/6741/1.hassmallThumbnailVersion/Ozuem_HowDidCustomers.pdf)

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Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
,
Ranfagni, Silvia,
Willis, Michelle,
Howell, Kerry and
Rovai, Serena
(2022)
Determinants of customers’ responses to online service failure and recovery strategies during Covid-19 pandemic: the difficulties of transition.
In: 2022 AMA Winter Academic Conference, 18-20 February 2022, Las Vegas, NV, US.
(Unpublished)
![Ozuem_DeterminantsOf.pdf [thumbnail of Ozuem_DeterminantsOf.pdf]](https://insight.cumbria.ac.uk/6497/1.hassmallThumbnailVersion/Ozuem_DeterminantsOf.pdf)

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Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
,
Willis, Michelle
ORCID: https://orcid.org/0000-0001-6183-3661
,
Ranfagni, Silvia,
Howell, Kerry and
Rovai, Serena
(2023)
Examining the relationships between user-generated content, dissatisfied customers, and second-hand luxury fashion brands.
In: 2023 AMA Winter Academic Conference, 10-12 February 2023, Nashville, TN, US.
(Unpublished)
![abstract [thumbnail of abstract]](https://insight.cumbria.ac.uk/7033/1.hassmallThumbnailVersion/Ozuem_ExaminingTheRelationships.pdf)

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![Place_IntegrativeReviewOf.pdf [thumbnail of Place_IntegrativeReviewOf.pdf]](https://insight.cumbria.ac.uk/7196/1.hassmallThumbnailVersion/Place_IntegrativeReviewOf.pdf)

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![Ozuem_OpenInnovation.pdf [thumbnail of Ozuem_OpenInnovation.pdf]](https://insight.cumbria.ac.uk/4723/1.hassmallThumbnailVersion/Ozuem_OpenInnovation.pdf)

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![Ozuem_ExploringThe.pdf [thumbnail of Ozuem_ExploringThe.pdf]](https://insight.cumbria.ac.uk/4720/1.hassmallThumbnailVersion/Ozuem_ExploringThe.pdf)

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![paper [thumbnail of paper]](https://insight.cumbria.ac.uk/7497/1.hassmallThumbnailVersion/Stanberry_DifferentSpokesSame.pdf)

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Book
![Sample chapter - ch 16 open access [thumbnail of Sample chapter - ch 16 open access]](https://insight.cumbria.ac.uk/7035/1.hassmallThumbnailVersion/Ozuem_DigitalTransformationFor_SampleOAChapter16.pdf)

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![sample chapter 24 open access [thumbnail of sample chapter 24 open access]](https://insight.cumbria.ac.uk/8921/1.hassmallThumbnailVersion/Ozuem_SustainableDigitalMarketing_SampleChapter.pdf)

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![preview pdf extract [thumbnail of preview pdf extract]](https://insight.cumbria.ac.uk/7372/1.hassmallThumbnailVersion/Bendell_EvolvingPartnershipsA_previewpdf.pdf)

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![Murphy_AlteredImages.pdf [thumbnail of Murphy_AlteredImages.pdf]](https://insight.cumbria.ac.uk/3459/1.hassmallThumbnailVersion/Murphy_AlteredImages.pdf)

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![Murphy_AlteredImagesBangladesh.pdf [thumbnail of Murphy_AlteredImagesBangladesh.pdf]](https://insight.cumbria.ac.uk/3460/1.hassmallThumbnailVersion/Murphy_AlteredImagesBangladesh.pdf)

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Kumar, Ritu,
Murphy, David F.
ORCID: https://orcid.org/0000-0001-8416-5627
,
Mortier, Rochelle,
Rathnasiri, Chandana and
Gunaratne, Lalith
(2004)
Altered images: the 2003 state of corporate responsibility. Understanding and encouraging corporate responsibility in South Asia update two: Sri Lanka.
TERI Press, New Delhi, India.
![Murphy_AlteredImagesSriLanka.pdf [thumbnail of Murphy_AlteredImagesSriLanka.pdf]](https://insight.cumbria.ac.uk/3461/1.hassmallThumbnailVersion/Murphy_AlteredImagesSriLanka.pdf)

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Book Section
Ayertey, Samuel,
Olajumoke, Taiwo,
Forbin, Becky,
Panditharathna, Roshan and
Appiah, Kenneth
(2025)
Value of customer co-created engagements in service failure and recovery.
In:
Panditharathna, Roshan,
Hyams-Ssekasi, Denis and
Bamber, David, (eds.)
Contemporary marketing solutions: strategies for growth in a competitive consumer landscape.
Palgrave Macmillan, Cham, Switzerland, pp. 285-302.
Bhattacharya, Prithwa,
Ayertey, Samuel,
Appiah, Kenneth,
Tariq, Hassan and
Panditharathna, Roshan
(2025)
Acquiring trust in the digital age: the potential of social media to boost small and medium-sized businesses’ competitiveness.
In:
Panditharathna, Roshan,
Hyams-Ssekasi, Denis and
Bamber, David, (eds.)
Contemporary marketing solutions: strategies for growth in a competitive consumer landscape.
Palgrave Macmillan, Cham, Switzerland, pp. 35-53.
Bhattacharya, Prithwa,
Ayertey, Samuel,
Panditharathna, Roshan and
Banor, Maxwell Ayertey
(2025)
Contributing to environmental sustainability through green purchasing, green capabilities, and triple bottom line performance.
In:
Panditharathna, Roshan,
Hyams-Ssekasi, Denis and
Bamber, David, (eds.)
Contemporary marketing solutions: strategies for growth in a competitive consumer landscape.
Palgrave Macmillan, Cham, Switzerland, pp. 221-239.
Campaniolo, Daniela,
Vignali, Gianpaolo and
Ryding, Daniella
(2023)
Enhancing female clothing shopping experience by the use of the 3D body scanning technology.
In:
Brandstrup, Michelle,
Dana, Léo-Paul,
Ryding, Daniella,
Vignali, Gianpaolo and
Caratù, Myriam, (eds.)
The garment economy: understanding history, developing business models, and leveraging digital technologies.
Springer Texts in Business and Economics (STBE)
.
Springer, Cham, Switzerland, pp. 321-345.
Ghurab, Samar and
Ng, Raye
ORCID: https://orcid.org/0000-0002-2942-0434
(2025)
Fostering meaningful interactions through user-generated content: reshaping how fashion brands interact with consumers.
In:
Ozuem, Wilson,
Ranfagni, Silvia and
Millman, Cindy, (eds.)
Sustainable digital marketing for fashion and luxury brands: theory and practice.
Palgrave Macmillan, Cham, Switzerland, pp. 79-100.
Kuika Watat, Josue and
Ruddick, William O.
ORCID: https://orcid.org/0000-0001-9798-2829
(2022)
Creating endogenous growth: introducing community inclusion currencies within rural communities.
In:
Elbanna, Amany,
McLoughlin, Shane,
Dwivedi, Yogesh K.,
Donnellan, Brian and
Wastell, David, (eds.)
Co-creating for Context in the Transfer and Diffusion of IT. TDIT 2022. IFIP Advances in Information and Communication Technology.
IFIP Advances in Information and Communication Technology (IFIPAICT), 660
.
Springer, Cham, Switzerland, pp. 346-352.
Report
![Chaffer_ContainmentLack.pdf [thumbnail of Chaffer_ContainmentLack.pdf]](https://insight.cumbria.ac.uk/3509/1.hassmallThumbnailVersion/Chaffer_ContainmentLack.pdf)

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![Mansfield_GapAnalysis.pdf [thumbnail of Mansfield_GapAnalysis.pdf]](https://insight.cumbria.ac.uk/4820/1.hassmallThumbnailVersion/Mansfield_GapAnalysis.pdf)

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![Murphy_PartnersInTime.pdf [thumbnail of Murphy_PartnersInTime.pdf]](https://insight.cumbria.ac.uk/3365/1.hassmallThumbnailVersion/Murphy_PartnersInTime.pdf)

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![Murphy_Nike & Global Labour Practices (Murphy & Mathew, 2001).pdf [thumbnail of Murphy_Nike & Global Labour Practices (Murphy & Mathew, 2001).pdf]](https://insight.cumbria.ac.uk/5584/1.hassmallThumbnailVersion/Murphy_Nike%20%26%20Global%20Labour%20Practices%20%28Murphy%20%26%20Mathew%2C%202001%29.pdf)

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Thesis/Dissertation
![Willis_ExploringTheRelationship.pdf [thumbnail of Willis_ExploringTheRelationship.pdf]](https://insight.cumbria.ac.uk/6924/1.hassmallThumbnailVersion/Willis_ExploringTheRelationship.pdf)

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Other
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