Items where Department is "Business" and Year is 2019

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Appiah, Dominic, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.

Appiah, Dominic, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) Brand switching and consumer identification with brands in the smartphones industry. Journal of Consumer Behaviour, 18 (6). pp. 463-473.

Appiah, Kenneth, Sam-Epelle, Ibelema and Osabutey, Ellis L.C. (2019) Technology and health services marketing in Africa. In: Hinson, Robert, Osei-Frimpong, Kofi, Adeola, Ogechi and Aziato, Lydia, (eds.) Health service marketing management in Africa. Routledge/Productivity Press, Abingdon, UK.

Azemi, Y., Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Hobson, A. (2019) Navigating luxury brands ecosystems: evidence from conceptual marketing. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Azemi, Yllka and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Online service failure: understanding the building blocks of effective recovery strategy. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 249-265.

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Helal, G. and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Social media ecosystems: the millennial brand perspective. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Helal, Guida and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Social media and social identity in the millennial generation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 43-82.

Hurford, Grace (2019) Promoting responsible leadership and sustainability: a case study in management education. In: Sharma, Radha R., (ed.) Human resource management for organizational sustainability. Environmental and social sustainability for business advantage collection . Business Expert Press, New York, US, pp. 177-184.

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Islam, MD Nazmul and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) The impact of social media on social entrepreneurship in a developing country. In: 24th UK Academy for Information Systems Conference (UKAIS2019), 8-10 April 2019, Oxford, UK. (Unpublished)

Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.

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Kempster, Steve, Watton, Emma and Chapman, Philippa (2019) Management education for developing a new generation of managers to lead responsibly. In: Sharma, Radha R., (ed.) Human resource management for organizational sustainability. Environmental and social sustainability for business advantage collection . Business Expert Press, New York, US, pp. 163-176.

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Mulvey, Gail ORCID: https://orcid.org/0000-0003-0894-3065 and Peck, Frank ORCID: https://orcid.org/0000-0003-1976-154X (2019) Corporate change in the Cumbrian economy: third quarter (July-Sep) 2019. CRED Economic Bulletin Volume 2. CRED Research. (Unpublished)

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Naem, Muhammad and Okafor, Sebastian ORCID: https://orcid.org/0000-0002-7391-4466 (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.

Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2019) Enhancing Online Brand Relationship Performance: Insights and Reflection. In: Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands. Brown Walker.

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Peck, Frank ORCID: https://orcid.org/0000-0003-1976-154X (2019) Bridging the productivity gap after Brexit. In Cumbria Magazine, 2019 (Aug). pp. 68-69.

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Sahni, Kamna and Appiah, Kenneth (2019) The dynamics of social media and value co-creation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 22-42.

Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.

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Usman, Ali and Okafor, Sebastian ORCID: https://orcid.org/0000-0002-7391-4466 (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.

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Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 and Chitran, Vivek (2019) The relationship between customer participation and online brand community and consumer loyalty. Interdisciplinary Journal of Economics and Business Law, 2019 (9). pp. 72-111.

Willis, Michelle, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2019) Enhancing online brand relationship performance: insights and reflections. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

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Xu, J. and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Building brands together: Online brand community and commitment in the luxury fashion industry. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.