Items where Author is "Lancaster, Geoff"
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Number of items: 15.
Article
Brierley, Gerry, Ozuem, Wilson and Lancaster, Geoff
(2020)
Subconscious marketing communication techniques and legal implications.
Journal of Decision Systems
.
pp. 1-10.
Appiah, Dominic, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff
(2019)
Brand switching and consumer identification with brands in the smartphones industry.
Journal of Consumer Behaviour
.
Appiah, Dominic, Howell, Kerry E., Ozuem, Wilson and Lancaster, Geoff
(2019)
Building resistance to brand switching during disruptions in a competitive market.
Journal of Retailing and Consumer Services, 50
.
pp. 249-257.
Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff
(2019)
The impact of digital books on marketing communications.
Journal of Retailing and Consumer Services, 50
.
pp. 131-137.
Ozuem, Wilson and Lancaster, Geoff
(2019)
Knowledge acquisition through positive educator/scholar cooperation.
Wales Journal of Learning and Teaching in Higher Education, 1
(2).
pp. 133-139.
Azemi, Yllka, Ozuem, Wilson, Lancaster, Geoff and Lindridge, Andrew
(2019)
Service failure and recovery strategies in the Balkans: an exploratory study.
Qualitative Market Research: An International Journal, 22
(3).
pp. 472-496.
Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff
(2019)
Consumption and communication perspectives of IT in a developing economy.
Technology Analysis and Strategic Management, 31
(8).
pp. 929-942.
Azemi, Yllka, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff
(2019)
An exploration into the practice of online service failure and recovery strategies in the Balkans.
Journal of Business Research, 94
.
pp. 420-431.
Halel, Guida, Ozuem, Wilson and Lancaster, Geoff
(2018)
Social media brand perceptions of millennials.
International Journal of Retail and Distribution Management, 46
(10).
pp. 977-998.
Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff
(2018)
Developing technologically induced environments: the case of the Nigerian banking sector.
Journal of Financial Services Marketing, 23
(1).
pp. 50-61.
Ozuem, Wilson, Prasad, Jason and Lancaster, Geoff
(2018)
Exploiting online social gambling for marketing communications.
Journal of Strategic Marketing, 26
(3).
pp. 258-282.
Ozuem, Wilson, Patel, Amisha, Howell, Kerry E. and Lancaster, Geoff
(2017)
An exploration of consumers' response to online service recovery initiatives.
International Journal of Market Research, 59
(1).
pp. 97-115.
Ozuem, Wilson, Limb, Natalie and Lancaster, Geoff
(2016)
Exploring the locus of internal marketing.
Journal of Strategic Marketing, 26
(4).
pp. 356-372.
Ozuem, Wilson, Thomas, Tara and Lancaster, Geoff
(2015)
The influence of customer loyalty on small island economies: an empirical and exploratory study.
Journal of Strategic Marketing, 24
(6).
pp. 447-469.
Conference or Workshop Item
Ozuem, Wilson and Lancaster, Geoff
(2018)
Knowledge acquisition through positive educator/scholar cooperation.
In: Wales NEXUS Conference 2018, 2-4 May 2018, Dylan Thomas Centre, Swansea, UK.
(Unpublished)