Items where Author is "Lancaster, Geoff"

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Lancaster, Geoff (2022) Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective. Qualitative Market Research: An International Journal .

Datson, Peter, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Lancaster, Geoff (2021) Beyond the game: perceptions and practices of sports sponsorship in German SMEs. Qualitative Market Research: An International Journal, 24 (5). pp. 632-652.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials’ brand loyalty in the fashion industry. Psychology and Marketing, 38 (5). pp. 774-793.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle, Howell, Kerry, Lancaster, Geoff ORCID: https://orcid.org/0000-0002-8472-238X and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2021) Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective. Psychology and Marketing, 38 (5). pp. 794-818.

Brierley, Gerry, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2020) Subconscious marketing communication techniques and legal implications. Journal of Decision Systems, 29 (2). pp. 69-78.

Appiah, Dominic, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) Brand switching and consumer identification with brands in the smartphones industry. Journal of Consumer Behaviour, 18 (6). pp. 463-473.

Appiah, Dominic, Howell, Kerry E., Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2019) Building resistance to brand switching during disruptions in a competitive market. Journal of Retailing and Consumer Services, 50 . pp. 249-257.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) The impact of digital books on marketing communications. Journal of Retailing and Consumer Services, 50 . pp. 131-137.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2019) Knowledge acquisition through positive educator/scholar cooperation. Wales Journal of Learning and Teaching in Higher Education, 1 (2). pp. 133-139.

Azemi, Yllka, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Lancaster, Geoff and Lindridge, Andrew (2019) Service failure and recovery strategies in the Balkans: an exploratory study. Qualitative Market Research: An International Journal, 22 (3). pp. 472-496.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) Consumption and communication perspectives of IT in a developing economy. Technology Analysis and Strategic Management, 31 (8). pp. 929-942.

Azemi, Yllka, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research, 94 . pp. 420-431.

Halel, Guida, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2018) Social media brand perceptions of millennials. International Journal of Retail and Distribution Management, 46 (10). pp. 977-998.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2018) Knowledge acquisition through positive educator/scholar cooperation. In: Wales NEXUS Conference 2018, 2-4 May 2018, Dylan Thomas Centre, Swansea, UK. (Unpublished)

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2018) Developing technologically induced environments: the case of the Nigerian banking sector. Journal of Financial Services Marketing, 23 (1). pp. 50-61.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Prasad, Jason and Lancaster, Geoff (2018) Exploiting online social gambling for marketing communications. Journal of Strategic Marketing, 26 (3). pp. 258-282.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Patel, Amisha, Howell, Kerry E. and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-115.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Limb, Natalie and Lancaster, Geoff (2016) Exploring the locus of internal marketing. Journal of Strategic Marketing, 26 (4). pp. 356-372.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Thomas, Tara and Lancaster, Geoff (2015) The influence of customer loyalty on small island economies: an empirical and exploratory study. Journal of Strategic Marketing, 24 (6). pp. 447-469.