Items where Author is "Ng, Raye"

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Number of items: 6.


Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Lancaster, Geoff and Ng, Raye (2021) Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective. Psychology and Marketing, 38 (5). pp. 794-818.
[thumbnail of Ozuem_DeterminantsOfOnline.pdf]

Islam, MD Nazmul, Ozuem, Wilson, Bowen, Gordon, Willis, Michelle and Ng, Raye (2021) An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh. Sustainability, 13 (1). e345.
[thumbnail of ozuem_sustainability-13-00345.pdf]

Willis, Michelle, Ng, Raye and Chitran, Vivek (2019) The relationship between customer participation and online brand community and consumer loyalty. Interdisciplinary Journal of Economics and Business Law, 2019 (9). pp. 72-111.
[thumbnail of Exploring the relationship of customer participation and online brand community and customer participation.pdf]

Conference or Workshop Item

Ozuem, Wilson, Willis, Michelle and Ng, Raye (2020) Determinants of the characteristics of online brand communities and millennials: Towards a re-conceptualisation. In: American Marketing Association (AMA) Summer Conference (2020), August 18-21st 2020, Online. (Unpublished)
[thumbnail of Extended Abstract_Wilson_Michelle_Raye (002).pdf]

Book Section

Ng, Raye (2019) Enhancing Online Brand Relationship Performance: Insights and Reflection. In: Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands. Brown Walker.
[thumbnail of Enhancing Online Brand Relationship Performance Insights and Reflections.pdf]

Willis, Michelle, Ozuem, Wilson and Ng, Raye (2019) Enhancing online brand relationship performance: insights and reflections. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

This list was generated on Sun May 28 03:20:57 2023 UTC.