Items where Author is "Ng, Raye"

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Number of items: 6.

Article

Ozuem, Wilson, Willis, M., Howell, K., Lancaster, G. and Ng, Raye (2021) Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective. Psychology and Marketing . (Submitted to Publisher)
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Islam, MD Nazmul, Ozuem, Wilson, Bowen, Gordon, Willis, Michelle and Ng, Raye (2021) An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh. Sustainability, 13 (1). e345.
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Willis, Michelle, Ng, Raye and Chitran, Vivek (2019) Exploring the relationship between customer participation and online brand community and consumer loyalty. Interdisciplinary Journal of Economics and Business Law, 2019 (9).
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Conference or Workshop Item

Ozuem, Wilson, Willis, Michelle and Ng, Raye (2020) Determinants of the characteristics of online brand communities and millennials: Towards a re-conceptualisation. In: American Marketing Association (AMA) Summer Conference (2020), August 18-21st 2020, Online. (Unpublished)
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Book Section

Ng, Raye (2019) Enhancing Online Brand Relationship Performance: Insights and Reflection. In: Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands. Brown Walker.
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Willis, M., Ozuem, Wilson and Ng, Raye (2019) Enhancing online brand relationship performance: insights and reflections. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

This list was generated on Thu Feb 25 13:42:57 2021 UTC.