Items where Author is "Ng, Raye"

Ghurab, Samar and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2025) Fostering meaningful interactions through user-generated content: reshaping how fashion brands interact with consumers. In: Ozuem, Wilson, Ranfagni, Silvia and Millman, Cindy, (eds.) Sustainable digital marketing for fashion and luxury brands: theory and practice. Palgrave Macmillan, Cham, Switzerland, pp. 79-100.

Ghurab, Samar and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2025) Exploring the influence of user-generated content on sustainable consumption in the fashion industry. Interdisciplinary Journal of Economics and Business Law, 14 . pp. 53-73.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle, Howell, Kerry, Lancaster, Geoff ORCID: https://orcid.org/0000-0002-8472-238X and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2021) Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective. Psychology and Marketing, 38 (5). pp. 794-818.

Islam, MD Nazmul, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Bowen, Gordon, Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2021) An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh. Sustainability, 13 (1). e345.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2020) Determinants of the characteristics of online brand communities and millennials: Towards a re-conceptualisation. In: American Marketing Association (AMA) Summer Conference (2020), August 18-21st 2020, Online. (Unpublished)

Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2019) Enhancing Online Brand Relationship Performance: Insights and Reflection. In: Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands. Brown Walker.

Willis, Michelle, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2019) Enhancing online brand relationship performance: insights and reflections. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 and Chitran, Vivek (2019) The relationship between customer participation and online brand community and consumer loyalty. Interdisciplinary Journal of Economics and Business Law, 2019 (9). pp. 72-111.