Items where Author is "Azemi, Yllka"

Azemi, Yllka, Ozuem, Wilson, Wiid, Ria and Hobson, Ana (2022) Luxury fashion brand customers’ perceptions of mobile marketing: evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66 .

Azemi, Yllka, Ozuem, Wilson and Hobson, Ana (2020) Rationalizing social media opportunities and customer relationships in the luxury fashion industry. Interdisciplinary Journal of Economics and Business Law, 9 (3).

Azemi, Yllka, Ozuem, Wilson and Howell, Kerry E. (2020) The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective. Psychology & Marketing, 2020 . pp. 1-14.

Azemi, Yllka, Ozuem, Wilson, Lancaster, Geoff and Lindridge, Andrew (2019) Service failure and recovery strategies in the Balkans: an exploratory study. Qualitative Market Research: An International Journal, 22 (3). pp. 472-496.

Azemi, Yllka, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research, 94 . pp. 420-431.

Azemi, Yllka and Ozuem, Wilson (2019) The effects of severity of negative word-of-mouth (nWOM): an aggression-frustration perspective. In: 2019 AMA Summer Academic Conference (American Marketing Association), 9-11 August 2019, Chicago, IL, US. (Unpublished)

Ozuem, Wilson, Patten, Elena and Azemi, Yllka, eds. (2019) Harnessing omni-channel marketing strategies for fashion and luxury brands. BrownWalker Press / Universal Publishers, Irvine, CA, US.

Azemi, Yllka and Ozuem, Wilson (2019) Online service failure: understanding the building blocks of effective recovery strategy. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 249-265.