Items where Author is "Azemi, Yllka"
Group by: Item Type | No Grouping
Number of items: 8.
Article
Azemi, Yllka, Ozuem, Wilson, Wiid, Ria and Hobson, Ana
(2022)
Luxury fashion brand customers’ perceptions of mobile marketing: evidence of multiple communications and marketing channels.
Journal of Retailing and Consumer Services, 66
.
Azemi, Yllka, Ozuem, Wilson and Hobson, Ana
(2020)
Rationalizing social media opportunities and customer relationships in the luxury fashion industry.
Interdisciplinary Journal of Economics and Business Law, 9
(3).
Azemi, Yllka, Ozuem, Wilson and Howell, Kerry E.
(2020)
The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective.
Psychology & Marketing, 2020
.
pp. 1-14.
Azemi, Yllka, Ozuem, Wilson, Lancaster, Geoff and Lindridge, Andrew
(2019)
Service failure and recovery strategies in the Balkans: an exploratory study.
Qualitative Market Research: An International Journal, 22
(3).
pp. 472-496.
Azemi, Yllka, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff
(2019)
An exploration into the practice of online service failure and recovery strategies in the Balkans.
Journal of Business Research, 94
.
pp. 420-431.
Conference or Workshop Item
Azemi, Yllka and Ozuem, Wilson
(2019)
The effects of severity of negative word-of-mouth (nWOM): an aggression-frustration perspective.
In: 2019 AMA Summer Academic Conference (American Marketing Association), 9-11 August 2019, Chicago, IL, US.
(Unpublished)
Book
Ozuem, Wilson, Patten, Elena and Azemi, Yllka, eds.
(2019)
Harnessing omni-channel marketing strategies for fashion and luxury brands.
BrownWalker Press / Universal Publishers, Irvine, CA, US.
Book Section
Azemi, Yllka and Ozuem, Wilson
(2019)
Online service failure: understanding the building blocks of effective recovery strategy.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 249-265.