Items where Author is "Azemi, Yllka"

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Number of items: 9.

Article

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Azemi, Yllka and Ghurab, Samar (2023) Negative word of mouth and recovery strategies in online brand communities: a commitment-trust theory perspective. Interdisciplinary Journal of Economics and Business Law, 12 (2). pp. 8-25.
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Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Wiid, Ria and Hobson, Ana (2022) Luxury fashion brand customers’ perceptions of mobile marketing: evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66 .
[thumbnail of Ozuem_LuxuryFashionBrand.pdf]
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[thumbnail of Manuscript_Journal of Retailing and Distribution Management.pdf]

Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Hobson, Ana (2020) Rationalizing social media opportunities and customer relationships in the luxury fashion industry. Interdisciplinary Journal of Economics and Business Law, 9 (3).
[thumbnail of Accepted paper_ Wilson Ozuem_IJEBL.pdf]
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Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E. (2020) The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective. Psychology & Marketing, 2020 . pp. 1-14.
[thumbnail of Accepted paper_Psychology and Marketing Journal.pdf]
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Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Lancaster, Geoff and Lindridge, Andrew (2019) Service failure and recovery strategies in the Balkans: an exploratory study. Qualitative Market Research: An International Journal, 22 (3). pp. 472-496.
[thumbnail of Ozuem_ServiceFailure.pdf]
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Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research, 94 . pp. 420-431.
[thumbnail of Ozuem_AnExplorationInto.pdf]
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Conference or Workshop Item

Azemi, Yllka and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) The effects of severity of negative word-of-mouth (nWOM): an aggression-frustration perspective. In: 2019 AMA Summer Academic Conference (American Marketing Association), 9-11 August 2019, Chicago, IL, US. (Unpublished)
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Book

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Patten, Elena and Azemi, Yllka, eds. (2019) Harnessing omni-channel marketing strategies for fashion and luxury brands. BrownWalker Press / Universal Publishers, Irvine, CA, US.

Book Section

Azemi, Yllka and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Online service failure: understanding the building blocks of effective recovery strategy. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 249-265.
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