When doing the right thing feels wrong

Graham, Richard ORCID: https://orcid.org/0009-0007-2069-4870 (2025) When doing the right thing feels wrong. Association for Project Management (APM) online blog .

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Abstract

In complex, high-pressure project environments, doing the right thing can sometimes come at a personal cost. This blog explores the ethical and moral challenges leaders face when organisational demands conflict with personal values. Drawing on real-life experience from UK project delivery, it examines how stress can distort judgment, why ethical fading occurs, and what it means to lead with integrity in morally grey areas. Introducing the MERI model—Moral clarity, Ethical standards, Resilience, and Inclusivity—it provides a practical framework for values-led leadership—a powerful reflection for anyone leading teams through difficult decisions and uncertain terrain.

Item Type:	Article
Journal / Publication Title:	Association for Project Management (APM) online blog
Publisher:	Association for Project Management (APM)
Departments:	Institute of Business, Industry and Leadership > Project Management
Additional Information:	Richard Graham, Lecturer in Business, University of Cumbria, UK and Managing Director of the Centre for Leadership Insight Think Tank.
Depositing User:	Richard Graham
Date Deposited:	11 Aug 2025 10:36
Last Modified:	11 Aug 2025 10:45
URI:	https://insight.cumbria.ac.uk/id/eprint/8991

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