Parapanos, Demos
ORCID: https://orcid.org/0000-0001-8720-3334
and Michopoulou, Elina
ORCID: https://orcid.org/0000-0002-1857-4462
(2025)
The ecosystem of fun for hotel mobile app users.
In: Nixon, Lyndon, Tuomi, Aarni and O'Connor, Peter, (eds.)
Information and communication technologies in tourism 2025: proceedings of the ENTER 2025 eTourism conference, Wroclaw, Poland, February 17–21.
Springer Proceedings in Business and Economics
.
Springer Nature Switzerland, Cham, Switzerland, pp. 189-199.
Full text not available from this repository.
Abstract
Despite increasing investments in mobile technologies by organizations in tourism and hospitality, challenges persist in effectively enhancing customer experiences. To address this, innovative promotional strategies are focusing on engagement through gaming and gamification, which are among the most popular trends. This research aims to expand on existing gamification studies by exploring a fun ecosystem within hotel gamified mobile applications, examining the relationships between different user types. A study involving 495 hotel visitors with mobile app experience found that interactions within such a gamified ecosystem can significantly enhance the fun for users. The proposed model suggests that the element of fun can be further amplified when combined with other enjoyable elements.
| Item Type: | Book Section |
|---|---|
| Publisher: | Springer Nature Switzerland |
| ISSN: | 2198-7254 |
| ISBN: | 9783031837043 / 9783031837050 |
| Departments: | Institute of Business, Industry and Leadership > Tourism Management |
| Additional Information: | Dr Demos Parapanos, PhD, Lecturer in Tourism Management, University of Cumbria, UK. Elina Michopoulou, University of Derby, UK. |
| Depositing User: | Insight Administrator |
| SWORD Depositor: | Insight Administrator |
| Date Deposited: | 04 Jun 2025 09:45 |
| Last Modified: | 04 Jun 2025 09:45 |
| URI: | https://insight.cumbria.ac.uk/id/eprint/8862 |
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