The effect of business coaching on the performance of small medium enterprises in Malaysia: moderating role of competitive advantage

Osman, Datuk Wira Dr Azizan ORCID: https://orcid.org/0009-0003-5104-2876 , Khazaei, Hamed ORCID: https://orcid.org/0000-0002-5631-3802 and Kanesan, Thavamaran (2025) The effect of business coaching on the performance of small medium enterprises in Malaysia: moderating role of competitive advantage. Cogent Business & Management, 12 (1). art. no. 2469769.

Preview

PDF - Published Version Available under License CC BY Download (2MB) | Preview

Abstract

The attainment and maintenance of high-impact growth are often seen as essential factors for small and medium-sized enterprises’ survival and long-term viability (SMEs). Business coaching has the potential to facilitate and guarantee such progress. Nevertheless, numerous leaders in small and medium-sized enterprises fail to allocate sufficient time and resources toward cultivating staff capacities and facilitating substantial growth inside their organizations. Further investigations are warranted in Malaysia to examine the influence of business coaching on the higher performance of SMEs. This study aims to examine the impact of the outcomes of business coaching on the performance of SMEs in Malaysia. Additionally, the study sought to examine the potential moderating influence of competitive advantage on these relationships. Data was collected from the respondents through a survey questionnaire, while the data analysis process was carried out employing structural equation modeling. The study’s findings indicate a notable and favorable influence of cultural intelligence, coaching culture, and innovation on the growth and performance of small and SMEs in Malaysia. The study suggests it would benefit leaders of small and medium-sized enterprises in Malaysia to actively promote a coaching culture and foster innovation to achieve enhanced growth and performance outcomes.

Item Type:	Article
Journal / Publication Title:	Cogent Business & Management
Publisher:	Taylor and Francis Group
ISSN:	2331-1975
Departments:	Institute of Business, Industry and Leadership > Law
Additional Information:	Prof. Datuk Wira Azizan Osman, Master in Law (LL.M), Corporate Governance, University of Cumbria, May 2022 - Mar 2024). This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Depositing User:	Anna Lupton
Date Deposited:	17 Mar 2025 10:40
Last Modified:	18 Mar 2025 08:00
URI:	https://insight.cumbria.ac.uk/id/eprint/8708

Downloads