Understanding social motivation in scan and go technology

Naeem, Muhammad and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2025) Understanding social motivation in scan and go technology. Journal of Computer Information Systems .

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Abstract

This paper offers novel insights into the embedding of self-service technology in consumers’ daily buying behaviors at supermarkets. It takes a social constructivist perspective so that the process of the research goes beyond standard technology adoption frameworks to highlight specifically how consumers interact with technology. A mixed methods design was applied involving internet-based reviews and focus group discussions. Two stages of data collection occurred, which initially involved analyzing social media and YouTube for feedback on scan and go app before participating in discussions with “scan and go” app users. Analysis of the collected data was based on thematic analysis, and this resulted in the creation of the Three-Level Technology Incorporation model. This study makes a significant theoretical contribution by delineating various dimensions of dissatisfaction, satisfaction, and incorporator roles across three levels during the technology adoption process. These findings have substantial implications, providing fresh perspectives on the optimal design and integration of technology into consumer routines.

Item Type:	Article
Journal / Publication Title:	Journal of Computer Information Systems
Publisher:	Taylor and Francis Group
ISSN:	2380-2057
Departments:	Institute of Business, Industry and Leadership > Business
Additional Information:	Muhammad Naeem, Canterbury Christ Church University, UK. Wilson Ozuem, Professor (Associate) of Digital Marketing and Innovation, University of Cumbria, UK. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or builtupon in any way.
Depositing User:	Anna Lupton
Date Deposited:	25 Feb 2025 09:52
Last Modified:	25 Feb 2025 10:00
URI:	https://insight.cumbria.ac.uk/id/eprint/8650

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