Examining the relationships between user-generated content, dissatisfied customers, and second-hand luxury fashion brands

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia, Howell, Kerry and Rovai, Serena (2023) Examining the relationships between user-generated content, dissatisfied customers, and second-hand luxury fashion brands. In: 2023 AMA Winter Academic Conference, 10-12 February 2023, Nashville, TN, US. (Unpublished)

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Abstract

Given the importance of second-hand luxury fashion brands, as evidenced by existing studies, we examine an understudied area of the link between User-Generated Content (UGC), dissatisfied customers, and second-hand luxury fashion brands. A central premise of luxury fashion brands is the perceived status and privilege attributed to those that own such items. Building on an inductive qualitative study of 59 millennials from three European countries (France, Italy and the UK), and through the mediating role of UGC and dissatisfied customers, this paper develops a (SEC) conceptual framework of three dimensionalised streams of second-hand luxury fashion goods customers (spiritual consumers, entrepreneurial recoverer consumers, and carpe diem consumers). We dimensionalised these differences in terms of their experiential backgrounds and level of participation in UGC. This paper extends our understanding of UGC and dissatisfied customers using self-categorisation, and it theorises and appraises second-hand luxury fashion brands.

Item Type:	Conference or Workshop Item (Paper)
Departments:	Institute of Business, Industry and Leadership > Business
Depositing User:	Anna Lupton
Date Deposited:	12 Apr 2023 09:35
Last Modified:	26 Jan 2024 11:30
URI:	https://insight.cumbria.ac.uk/id/eprint/7033

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