Enhancing Online Brand Relationship Performance: Insights and Reflection

Ng, Raye ORCID logo ORCID: https://orcid.org/0000-0002-2942-0434 (2019) Enhancing Online Brand Relationship Performance: Insights and Reflection. In: Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands. Brown Walker. Item availability may be restricted.

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Item Type: Book Section
Publisher: Brown Walker
ISBN: 9781627347402
Departments: Academic Departments > Business, Law, Policing & Social Sciences (BLPSS) > Business
Depositing User: Christian Stretton
Date Deposited: 28 Feb 2020 14:47
Last Modified: 13 Jan 2024 10:17
URI: https://insight.cumbria.ac.uk/id/eprint/5385
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