Items where Subject is "604 Special topics"

Appiah, Dominic, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.

Azemi, Yllka and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Online service failure: understanding the building blocks of effective recovery strategy. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 249-265.

Helal, Guida and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Social media and social identity in the millennial generation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 43-82.

Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.

Marshall, Alison ORCID: https://orcid.org/0000-0001-6816-2362 and Bidmead, Elaine ORCID: https://orcid.org/0000-0003-0166-4506 (2018) Using telemedicine in practice: implications for workforce development. International Journal of Practice-based Learning in Health and Social Care, 6 (2). pp. 111-124.

Naem, Muhammad and Okafor, Sebastian ORCID: https://orcid.org/0000-0002-7391-4466 (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.

Sahni, Kamna and Appiah, Kenneth (2019) The dynamics of social media and value co-creation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 22-42.

Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.

Usman, Ali and Okafor, Sebastian ORCID: https://orcid.org/0000-0002-7391-4466 (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.