Items where Department is "Business" and Year is 2022

Article

Al Sulaimani, Ahmed Hamed Abdullah and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Understanding the role of transparency, participation, and collaboration for achieving open digital government goals in Oman. Transforming Government: People, Process and Policy, 16 (4). pp. 595-612.

Anwar, Sohail and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) An integrated service recovery process for service failures: insights from systematic review. Qualitative Market Research: An International Journal, 25 (4).

Azemi, Yllka, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Wiid, Ria and Hobson, Ana (2022) Luxury fashion brand customers’ perceptions of mobile marketing: evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66 .

Dasanayaka, Chamila ORCID: https://orcid.org/0000-0001-9882-4267 , Perera, Yasith and Abeykoon, Chamil (2022) Investigating the effects of renewable energy utilization towards the economic growth of Sri Lanka: a structural equation modelling approach. Cleaner Engineering and Technology, 6 . p. 100377.

Kallevig, Annette, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia and Rovai, Serena (2022) Managing creativity in the age of data-driven marketing communication: a model for agencies to improve their distribution and valuation of creativity. Journal of Advertising Research, 62 (4). pp. 301-320.

Khan, Shehzad Anwar (2022) Digitalized data in effective management of diabetes: a structured survey of family physicians in Islamabad / Rawalpindi, Pakistan. Isra Medical Journal, 14 (4). pp. 165-166.

Mouratidou, Maria ORCID: https://orcid.org/0000-0002-8144-3537 and Grabarski, Mirit ORCID: https://orcid.org/0000-0002-2981-9410 (2022) In the eye of the hurricane: careers under lockdown. Sustainability, 14 (22). p. 15098.

Naeem, Muhammad and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Understanding the different types of UGC participants and social context for fashion brands: insights from social media platforms. Qualitative Market Research: An International Journal, 25 (2). pp. 181-204.

Naeem, Muhammad, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Ranfagni, Silvia (2022) Understanding the process of meanings, materials, and competencies in adoption of mobile banking. Electronic Markets, 32 . pp. 2445-2469.

Naeem, Muhammad, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Ward, Philippa (2022) Understanding the accessibility of retail mobile banking during the Covid-19 pandemic. International Journal of Retail & Distribution Management, 50 (7). pp. 860-879.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Lancaster, Geoff (2022) Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective. Qualitative Market Research: An International Journal .

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 and Howell, Kerry (2022) Thematic analysis without paradox: sensemaking and context. Qualitative Market Research: An International Journal, 25 (1). pp. 143-157.

Ranfagni, Silvia and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Luxury and sustainability: technological pathways and potential opportunities. Sustainability, 14 (9). e5209.

Wood, Roy C. (2022) Book review: Tourism in Asian cities. Tourism Management, 92 . p. 104551.

Conference or Workshop Item

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) How did customers respond to online service failures and recovery strategies during the pandemic? In: University of Cumbria London Campus Public Lecture Series, 30 November 2022, University of Cumbria, London (and online). (Unpublished)

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Ranfagni, Silvia, Willis, Michelle, Howell, Kerry and Rovai, Serena (2022) Determinants of customers’ responses to online service failure and recovery strategies during Covid-19 pandemic: the difficulties of transition. In: 2022 AMA Winter Academic Conference, 18-20 February 2022, Las Vegas, NV, US. (Unpublished)

Book

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 (2022) Digital marketing strategies for value co-creation: models and approaches for online brand communities. Palgrave Macmillan, Cham, Switzerland.

Book Section

Islam, Md Nazmul and Chitran, Vivek (2022) Social media and social entrepreneurship. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 867-886.

Naem, Muhammad and Okafor, Sebastian (2022) User-generated content and consumer brand engagement. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 304-331.

Williams, Sarah ORCID: https://orcid.org/0000-0002-6923-5217 and Murphy, David F. ORCID: https://orcid.org/0000-0001-8416-5627 (2022) Applying authentic assessment to teaching the Sustainable Development Goals. In: Moratis, Lars and Melissen, Frans, (eds.) Business schools, leadership and the sustainable development goals: the future of responsible management education. Routledge, New York, US, pp. 175-190.

Report

Mulvey, Gail ORCID: https://orcid.org/0000-0003-0894-3065 (2022) Corporate change in the Cumbrian economy: second quarter (Apr-Jun) 2022. CRED Economic Bulletin Volume 13. CRED Research, University of Cumbria.

Mulvey, Gail ORCID: https://orcid.org/0000-0003-0894-3065 and Peck, Frank ORCID: https://orcid.org/0000-0003-1976-154X (2022) Support for the production of a Copeland Enterprise Development Programme Phase 3, final report. (Unpublished)

Thesis/Dissertation

Harju, Anika (2022) The battle between artificial intelligence and the COVID-19 pandemic. Masters dissertation, University of Cumbria.

Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 (2022) Exploring the relationship between customer loyalty, consumer brand engagement and online brand communities in the luxury fashion industry. Doctoral thesis, University of Cumbria.