Items where Department is "Business" and Year is 2022

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Number of items: 6.


Azemi, Yllka, Ozuem, Wilson, Wiid, Ria and Hobson, Ana (2022) Luxury fashion brand customers’ perceptions of mobile marketing: evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66 .


Naeem, Muhammad, Ozuem, Wilson and Ward, Philippa (2022) Understanding the accessibility of retail mobile banking during the Covid-19 pandemic. International Journal of Retail & Distribution Management .


Ozuem, Wilson, Howell, Kerry and Lancaster, Geoff (2022) Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective. Qualitative Market Research: An International Journal .

Ozuem, Wilson and Willis, Michelle (2022) Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities. Springer International Publishing AG, Cham, Switzerland.

Ozuem, Wilson, Willis, Michelle and Howell, Kerry (2022) Thematic analysis without paradox: sensemaking and context. Qualitative Market Research: An International Journal, 25 (1). pp. 143-157.


Ranfagni, Silvia and Ozuem, Wilson (2022) Luxury and Sustainability: Technological Pathways and Potential Opportunities. Sustainability, 14 (9). e5209.

This list was generated on Mon May 16 08:04:18 2022 UTC.