Items where Department is "Business" and Year is 2022

A

Al Sulaimani, Ahmed Hamed Abdullah and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Understanding the role of transparency, participation, and collaboration for achieving open digital government goals in Oman. Transforming Government: People, Process and Policy, 16 (4). pp. 595-612.

Anwar, Sohail and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) An integrated service recovery process for service failures: insights from systematic review. Qualitative Market Research: An International Journal, 25 (4).

Azemi, Yllka, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Wiid, Ria and Hobson, Ana (2022) Luxury fashion brand customers’ perceptions of mobile marketing: evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66 .

D

Dasanayaka, Chamila ORCID: https://orcid.org/0000-0001-9882-4267 , Perera, Yasith and Abeykoon, Chamil (2022) Investigating the effects of renewable energy utilization towards the economic growth of Sri Lanka: a structural equation modelling approach. Cleaner Engineering and Technology, 6 . p. 100377.

H

Harju, Anika (2022) The battle between artificial intelligence and the COVID-19 pandemic. Masters dissertation, University of Cumbria.

I

Islam, Md Nazmul and Chitran, Vivek (2022) Social media and social entrepreneurship. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 867-886.

K

Kallevig, Annette, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Ranfagni, Silvia and Rovai, Serena (2022) Managing creativity in the age of data-driven marketing communication: a model for agencies to improve their distribution and valuation of creativity. Journal of Advertising Research, 62 (4). pp. 301-320.

Khan, Shehzad Anwar (2022) Digitalized data in effective management of diabetes: a structured survey of family physicians in Islamabad / Rawalpindi, Pakistan. Isra Medical Journal, 14 (4). pp. 165-166.

M

Mouratidou, Maria ORCID: https://orcid.org/0000-0002-8144-3537 and Grabarski, Mirit ORCID: https://orcid.org/0000-0002-2981-9410 (2022) In the eye of the hurricane: careers under lockdown. Sustainability, 14 (22). p. 15098.

Mulvey, Gail ORCID: https://orcid.org/0000-0003-0894-3065 (2022) Corporate change in the Cumbrian economy: second quarter (Apr-Jun) 2022. CRED Economic Bulletin Volume 13. CRED Research, University of Cumbria.

Mulvey, Gail ORCID: https://orcid.org/0000-0003-0894-3065 and Peck, Frank ORCID: https://orcid.org/0000-0003-1976-154X (2022) Support for the production of a Copeland Enterprise Development Programme Phase 3, final report. (Unpublished)

N

Naeem, Muhammad and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Understanding the different types of UGC participants and social context for fashion brands: insights from social media platforms. Qualitative Market Research: An International Journal, 25 (2). pp. 181-204.

Naeem, Muhammad, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Ranfagni, Silvia (2022) Understanding the process of meanings, materials, and competencies in adoption of mobile banking. Electronic Markets, 32 . pp. 2445-2469.

Naeem, Muhammad, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Ward, Philippa (2022) Understanding the accessibility of retail mobile banking during the Covid-19 pandemic. International Journal of Retail & Distribution Management, 50 (7). pp. 860-879.

Naem, Muhammad and Okafor, Sebastian (2022) User-generated content and consumer brand engagement. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 304-331.

O

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) How did customers respond to online service failures and recovery strategies during the pandemic? In: University of Cumbria London Campus Public Lecture Series, 30 November 2022, University of Cumbria, London (and online). (Unpublished)

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry and Lancaster, Geoff (2022) Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective. Qualitative Market Research: An International Journal .

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Ranfagni, Silvia, Willis, Michelle, Howell, Kerry and Rovai, Serena (2022) Determinants of customers’ responses to online service failure and recovery strategies during Covid-19 pandemic: the difficulties of transition. In: 2022 AMA Winter Academic Conference, 18-20 February 2022, Las Vegas, NV, US. (Unpublished)

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 (2022) Digital marketing strategies for value co-creation: models and approaches for online brand communities. Palgrave Macmillan, Cham, Switzerland.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 and Howell, Kerry (2022) Thematic analysis without paradox: sensemaking and context. Qualitative Market Research: An International Journal, 25 (1). pp. 143-157.

R

Ranfagni, Silvia and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2022) Luxury and sustainability: technological pathways and potential opportunities. Sustainability, 14 (9). e5209.

W

Williams, Sarah ORCID: https://orcid.org/0000-0002-6923-5217 and Murphy, David F. ORCID: https://orcid.org/0000-0001-8416-5627 (2022) Applying authentic assessment to teaching the Sustainable Development Goals. In: Moratis, Lars and Melissen, Frans, (eds.) Business schools, leadership and the sustainable development goals: the future of responsible management education. Routledge, New York, US, pp. 175-190.

Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 (2022) Exploring the relationship between customer loyalty, consumer brand engagement and online brand communities in the luxury fashion industry. Doctoral thesis, University of Cumbria.

Wood, Roy C. (2022) Book review: Tourism in Asian cities. Tourism Management, 92 . p. 104551.