Items where Author is "Yen, Dorothy"
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Al Mandil, Karam
ORCID: https://orcid.org/0000-0002-2292-8809
and Yen, Dorothy
(2017)
From brand experience to happiness: exploring the impacts
on brand loyalty and price premium.
In:
Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing: School of Business and Economics, Linnaeus University, Kalmar, 26th-28th April, 2017.
Linnaeus University, Kalmar, Sweden, pp. 278-285.
ORCID: https://orcid.org/0000-0002-2292-8809
and Yen, Dorothy
(2017)
From brand experience to happiness: exploring the impacts
on brand loyalty and price premium.
In:
Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing: School of Business and Economics, Linnaeus University, Kalmar, 26th-28th April, 2017.
Linnaeus University, Kalmar, Sweden, pp. 278-285.
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