Items where Author is "Yen, Dorothy"

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Al Mandil, Karam and Yen, Dorothy (2017) From brand experience to happiness: exploring the impacts on brand loyalty and price premium. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing: School of Business and Economics, Linnaeus University, Kalmar, 26th-28th April, 2017. Linnaeus University, Kalmar, Sweden, pp. 278-285.

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