Items where Author is "Yen, Dorothy"

[Atom feed] Atom [RSS2 feed] RSS
Group by: Item Type | No Grouping
Number of items: 1.

Al Mandil, Karam and Yen, Dorothy (2017) From brand experience to happiness: exploring the impacts on brand loyalty and price premium. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing: School of Business and Economics, Linnaeus University, Kalmar, 26th-28th April, 2017. Linnaeus University, Kalmar, Sweden, pp. 278-285.
[img]
Preview

This list was generated on Sun Nov 28 19:45:08 2021 UTC.