Items where Author is "Patten, E."

Xu, J. and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Building brands together: Online brand community and commitment in the luxury fashion industry. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Willis, Michelle, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2019) Enhancing online brand relationship performance: insights and reflections. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Azemi, Y., Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Hobson, A. (2019) Navigating luxury brands ecosystems: evidence from conceptual marketing. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Helal, G. and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Social media ecosystems: the millennial brand perspective. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.