Items where Author is "Patten, E."

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Number of items: 5.

Book

Ozuem, Wilson, Patten, E. and Azemi, Y. (2019) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Book Section

Xu, J. and Ozuem, Wilson (2019) Building brands together: Online brand community and commitment in the luxury fashion industry. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Willis, M., Ozuem, Wilson and Ng, Raye (2019) Enhancing online brand relationship performance: insights and reflections. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Azemi, Y., Ozuem, Wilson and Hobson, A. (2019) Navigating luxury brands ecosystems: evidence from conceptual marketing. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

Helal, G. and Ozuem, Wilson (2019) Social media ecosystems: the millennial brand perspective. In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.) Harnessing Omnichannel retailing strategies for fashion and luxury brands. Brown Walker Press, Florida.

This list was generated on Sat Oct 24 20:19:53 2020 UTC.