Items where Author is "Okafor, Sebastian"

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Article

Bowen, Gordon, Okafor, Sebastian, Jamal, Arshad, Dadwal, Sumesh and Jahankhani, Hamid (2023) Big data approximations: brand communities and AI. Interdisciplinary Journal of Economics and Business Law, 12 . pp. 37-57.
[thumbnail of Vol 12 Special Issue Bowen etc (4).pdf]
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Bowen, Gordon, Appiah, Dominic and Okafor, Sebastian ORCID logo ORCID: https://orcid.org/0000-0002-7391-4466 (2020) The influence of corporate social responsibility (CSR) and social media on the strategy formulation process. Sustainability, 12 (15). e6057.
[thumbnail of Okafor_TheInfluenceOf.pdf]
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Book Section

Naem, Muhammad and Okafor, Sebastian (2022) User-generated content and consumer brand engagement. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 304-331.

Usman, Ali and Okafor, Sebastian ORCID logo ORCID: https://orcid.org/0000-0002-7391-4466 (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.
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Naem, Muhammad and Okafor, Sebastian ORCID logo ORCID: https://orcid.org/0000-0002-7391-4466 (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.
[thumbnail of first 2 pages only]
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