Items where Author is "Okafor, Sebastian"

Bowen, Gordon, Okafor, Sebastian, Jamal, Arshad, Dadwal, Sumesh and Jahankhani, Hamid (2023) Big data approximations: brand communities and AI. Interdisciplinary Journal of Economics and Business Law, 12 . pp. 37-57.

Naem, Muhammad and Okafor, Sebastian (2022) User-generated content and consumer brand engagement. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 304-331.

Bowen, Gordon, Appiah, Dominic and Okafor, Sebastian ORCID: https://orcid.org/0000-0002-7391-4466 (2020) The influence of corporate social responsibility (CSR) and social media on the strategy formulation process. Sustainability, 12 (15). e6057.

Usman, Ali and Okafor, Sebastian ORCID: https://orcid.org/0000-0002-7391-4466 (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.

Naem, Muhammad and Okafor, Sebastian ORCID: https://orcid.org/0000-0002-7391-4466 (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.