Items where Author is "Information Resources Management Association"
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Islam, Md Nazmul and Chitran, Vivek
(2022)
Social media and social entrepreneurship.
In: Information Resources Management Association, (ed.)
Research anthology on social media advertising and building consumer relationships.
IGI Global, Hershey, PA, US, pp. 867-886.
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Naem, Muhammad and Okafor, Sebastian
(2022)
User-generated content and consumer brand engagement.
In: Information Resources Management Association, (ed.)
Research anthology on social media advertising and building consumer relationships.
IGI Global, Hershey, PA, US, pp. 304-331.