Items where Author is "Information Resources Management Association"

Islam, Md Nazmul and Chitran, Vivek (2022) Social media and social entrepreneurship. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 867-886.

Naem, Muhammad and Okafor, Sebastian (2022) User-generated content and consumer brand engagement. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 304-331.