Items where Author is "Howell, Kerry E."

[Atom feed] Atom [RSS2 feed] RSS
Group by: Item Type | No Grouping
Number of items: 9.

Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E. (2020) The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective. Psychology & Marketing, 2020 . pp. 1-14.
[thumbnail of Accepted paper_Psychology and Marketing Journal.pdf]
Preview

Appiah, Dominic, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) Brand switching and consumer identification with brands in the smartphones industry. Journal of Consumer Behaviour, 18 (6). pp. 463-473.
[thumbnail of Accepted paper_Journal of Consumer Behaviour.pdf]
Preview

Appiah, Dominic, Howell, Kerry E., Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Lancaster, Geoff (2019) Building resistance to brand switching during disruptions in a competitive market. Journal of Retailing and Consumer Services, 50 . pp. 249-257.
[thumbnail of Ozuem_BuildingResistance.pdf]
Preview

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) The impact of digital books on marketing communications. Journal of Retailing and Consumer Services, 50 . pp. 131-137.
[thumbnail of Ozuem_TheImpactOf.pdf]
Preview

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) Consumption and communication perspectives of IT in a developing economy. Technology Analysis and Strategic Management, 31 (8). pp. 929-942.
[thumbnail of Ozuem_ConsumptionAndCommunication.pdf]
Preview

Appiah, Dominic, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.
[thumbnail of first 2 pages only]
Preview

Azemi, Yllka, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2019) An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research, 94 . pp. 420-431.
[thumbnail of Ozuem_AnExplorationInto.pdf]
Preview

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Howell, Kerry E. and Lancaster, Geoff (2018) Developing technologically induced environments: the case of the Nigerian banking sector. Journal of Financial Services Marketing, 23 (1). pp. 50-61.
[thumbnail of Ozuem_DevelopingTechnologically.pdf]
Preview

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Patel, Amisha, Howell, Kerry E. and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-115.
[thumbnail of Ozuem_AnExplorationOf.pdf]
Preview

This list was generated on Fri Jul 19 17:58:15 2024 UTC.