Items where Author is "Howell, Kerry E."

[Atom feed] Atom [RSS2 feed] RSS
Group by: Item Type | No Grouping
Number of items: 9.

Azemi, Yllka, Ozuem, Wilson and Howell, Kerry E. (2020) The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective. Psychology & Marketing, 2020 . pp. 1-14.
[thumbnail of Accepted paper_Psychology and Marketing Journal.pdf]
Preview

Appiah, Dominic, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) Brand switching and consumer identification with brands in the smartphones industry. Journal of Consumer Behaviour .
[thumbnail of Accepted paper_Journal of Consumer Behaviour.pdf]
Preview

Appiah, Dominic, Howell, Kerry E., Ozuem, Wilson and Lancaster, Geoff (2019) Building resistance to brand switching during disruptions in a competitive market. Journal of Retailing and Consumer Services, 50 . pp. 249-257.
[thumbnail of Ozuem_BuildingResistance.pdf]
Preview

Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) The impact of digital books on marketing communications. Journal of Retailing and Consumer Services, 50 . pp. 131-137.
[thumbnail of Ozuem_TheImpactOf.pdf]
Preview

Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) Consumption and communication perspectives of IT in a developing economy. Technology Analysis and Strategic Management, 31 (8). pp. 929-942.
[thumbnail of Ozuem_ConsumptionAndCommunication.pdf]
Preview

Appiah, Dominic, Ozuem, Wilson and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.
[thumbnail of first 2 pages only]
Preview

Azemi, Yllka, Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2019) An exploration into the practice of online service failure and recovery strategies in the Balkans. Journal of Business Research, 94 . pp. 420-431.
[thumbnail of Ozuem_AnExplorationInto.pdf]
Preview

Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2018) Developing technologically induced environments: the case of the Nigerian banking sector. Journal of Financial Services Marketing, 23 (1). pp. 50-61.
[thumbnail of Ozuem_DevelopingTechnologically.pdf]
Preview

Ozuem, Wilson, Patel, Amisha, Howell, Kerry E. and Lancaster, Geoff (2017) An exploration of consumers' response to online service recovery initiatives. International Journal of Market Research, 59 (1). pp. 97-115.
[thumbnail of Ozuem_AnExplorationOf.pdf]
Preview

This list was generated on Sat Dec 3 15:41:35 2022 UTC.