Items where Author is "Hobson, Ana"

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Article

Azemi, Yllka, Ozuem, Wilson, Wiid, Ria and Hobson, Ana (2022) Luxury fashion brand customers’ perceptions of mobile marketing: evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66 .
[thumbnail of Manuscript_Journal of Retailing and Distribution Management.pdf]

Azemi, Yllka, Ozuem, Wilson and Hobson, Ana (2020) Rationalizing social media opportunities and customer relationships in the luxury fashion industry. Interdisciplinary Journal of Economics and Business Law, 9 (3).
[thumbnail of Accepted paper_ Wilson Ozuem_IJEBL.pdf]

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