Items where Author is "Ghurab, Samar"
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Article
Ozuem, Wilson
ORCID: https://orcid.org/0000-0002-0337-1419
, Azemi, Yllka and Ghurab, Samar
(2023)
Negative word of mouth and recovery strategies in online brand communities: a commitment-trust theory perspective.
Interdisciplinary Journal of Economics and Business Law, 12
(2).
pp. 8-25.
ORCID: https://orcid.org/0000-0002-0337-1419
, Azemi, Yllka and Ghurab, Samar
(2023)
Negative word of mouth and recovery strategies in online brand communities: a commitment-trust theory perspective.
Interdisciplinary Journal of Economics and Business Law, 12
(2).
pp. 8-25.
Preview
Book Section
Ghurab, Samar and Ng, Raye
ORCID: https://orcid.org/0000-0002-2942-0434
(2025)
Fostering meaningful interactions through user-generated content: reshaping how fashion brands interact with consumers.
In: Ozuem, Wilson, Ranfagni, Silvia and Millman, Cindy, (eds.)
Sustainable digital marketing for fashion and luxury brands: theory and practice.
Palgrave Macmillan, Cham, Switzerland, pp. 79-100.
ORCID: https://orcid.org/0000-0002-2942-0434
(2025)
Fostering meaningful interactions through user-generated content: reshaping how fashion brands interact with consumers.
In: Ozuem, Wilson, Ranfagni, Silvia and Millman, Cindy, (eds.)
Sustainable digital marketing for fashion and luxury brands: theory and practice.
Palgrave Macmillan, Cham, Switzerland, pp. 79-100.