Items where Author is "Ghurab, Samar"

Ghurab, Samar and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2025) Fostering meaningful interactions through user-generated content: reshaping how fashion brands interact with consumers. In: Ozuem, Wilson, Ranfagni, Silvia and Millman, Cindy, (eds.) Sustainable digital marketing for fashion and luxury brands: theory and practice. Palgrave Macmillan, Cham, Switzerland, pp. 79-100.

Ghurab, Samar and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2025) Exploring the influence of user-generated content on sustainable consumption in the fashion industry. Interdisciplinary Journal of Economics and Business Law, 14 . pp. 53-73.

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Azemi, Yllka and Ghurab, Samar (2023) Negative word of mouth and recovery strategies in online brand communities: a commitment-trust theory perspective. Interdisciplinary Journal of Economics and Business Law, 12 (2). pp. 8-25.