Items where Author is "Chitran, Vivek"

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Article

Willis, Michelle, Ng, Raye and Chitran, Vivek (2019) The relationship between customer participation and online brand community and consumer loyalty. Interdisciplinary Journal of Economics and Business Law, 2019 (9). pp. 72-111.
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Book Section

Islam, Md Nazmul and Chitran, Vivek (2022) Social media and social entrepreneurship. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 867-886.
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Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.
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