Items where Author is "Chitran, Vivek"

Islam, Md Nazmul and Chitran, Vivek (2022) Social media and social entrepreneurship. In: Information Resources Management Association, (ed.) Research anthology on social media advertising and building consumer relationships. IGI Global, Hershey, PA, US, pp. 867-886.

Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 , Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 and Chitran, Vivek (2019) The relationship between customer participation and online brand community and consumer loyalty. Interdisciplinary Journal of Economics and Business Law, 2019 (9). pp. 72-111.

Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.