Items where Author is "Bowen, Gordon"

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Number of items: 11.

Article

Islam, MD Nazmul, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Bowen, Gordon, Willis, Michelle ORCID logo ORCID: https://orcid.org/0000-0001-6183-3661 and Ng, Raye ORCID logo ORCID: https://orcid.org/0000-0002-2942-0434 (2021) An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh. Sustainability, 13 (1). e345.
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Bowen, Gordon, Appiah, Dominic and Okafor, Sebastian ORCID logo ORCID: https://orcid.org/0000-0002-7391-4466 (2020) The influence of corporate social responsibility (CSR) and social media on the strategy formulation process. Sustainability, 12 (15). e6057.
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Book

Bowen, Gordon and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , eds. (2019) Leveraging computer-mediated marketing environments. IGI Global.
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Book Section

Appiah, Dominic, Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.
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Usman, Ali and Okafor, Sebastian ORCID logo ORCID: https://orcid.org/0000-0002-7391-4466 (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.
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Azemi, Yllka and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Online service failure: understanding the building blocks of effective recovery strategy. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 249-265.
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Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.
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Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.
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Helal, Guida and Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Social media and social identity in the millennial generation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 43-82.
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Naem, Muhammad and Okafor, Sebastian ORCID logo ORCID: https://orcid.org/0000-0002-7391-4466 (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.
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Sahni, Kamna and Appiah, Kenneth (2019) The dynamics of social media and value co-creation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 22-42.
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This list was generated on Thu Feb 29 18:45:03 2024 UTC.