Items where Author is "Bowen, Gordon"

Bowen, Gordon, Okafor, Sebastian, Jamal, Arshad, Dadwal, Sumesh and Jahankhani, Hamid (2023) Big data approximations: brand communities and AI. Interdisciplinary Journal of Economics and Business Law, 12 . pp. 37-57.

Islam, MD Nazmul, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , Bowen, Gordon, Willis, Michelle ORCID: https://orcid.org/0000-0001-6183-3661 and Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2021) An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh. Sustainability, 13 (1). e345.

Bowen, Gordon, Appiah, Dominic and Okafor, Sebastian ORCID: https://orcid.org/0000-0002-7391-4466 (2020) The influence of corporate social responsibility (CSR) and social media on the strategy formulation process. Sustainability, 12 (15). e6057.

Bowen, Gordon and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 , eds. (2019) Leveraging computer-mediated marketing environments. IGI Global.

Appiah, Dominic, Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.

Usman, Ali and Okafor, Sebastian ORCID: https://orcid.org/0000-0002-7391-4466 (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.

Azemi, Yllka and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Online service failure: understanding the building blocks of effective recovery strategy. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 249-265.

Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.

Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.

Helal, Guida and Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 (2019) Social media and social identity in the millennial generation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 43-82.

Naem, Muhammad and Okafor, Sebastian ORCID: https://orcid.org/0000-0002-7391-4466 (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.

Sahni, Kamna and Appiah, Kenneth (2019) The dynamics of social media and value co-creation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 22-42.