Items where Author is "Bowen, Gordon"

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Number of items: 11.

Islam, MD Nazmul, Ozuem, Wilson, Bowen, Gordon, Willis, Michelle and Ng, Raye (2021) An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh. Sustainability, 13 (1). e345.
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Bowen, Gordon, Appiah, Dominic and Okafor, Sebastian (2020) The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process. Sustainability, 12 (15). e6057.
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Appiah, Dominic, Ozuem, Wilson and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.
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Usman, Ali and Okafor, Sebastian (2019) Exploring the relationship between social media and social influence. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 83-103.
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Bowen, Gordon and Ozuem, Wilson, eds. (2019) Leveraging computer-mediated marketing environments. IGI Global.
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Azemi, Yllka and Ozuem, Wilson (2019) Online service failure: understanding the building blocks of effective recovery strategy. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 249-265.
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Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.
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Islam, Md Nazmul and Chitran, Vivek (2019) Social media and social entrepreneurship. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 104-123.
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Helal, Guida and Ozuem, Wilson (2019) Social media and social identity in the millennial generation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 43-82.
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Naem, Muhammad and Okafor, Sebastian (2019) User-generated content and consumer brand engagement. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 193-220.
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Sahni, Kamna and Appiah, Kenneth (2019) The dynamics of social media and value co-creation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 22-42.
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This list was generated on Mon Nov 29 22:59:14 2021 UTC.