Items where Author is "Azemi, Y."
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Number of items: 4.
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Xu, J. and Ozuem, Wilson
(2019)
Building brands together: Online brand community and commitment in the luxury fashion industry.
In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.)
Harnessing Omnichannel retailing strategies for fashion and luxury brands.
Brown Walker Press, Florida.
Willis, Michelle, Ozuem, Wilson and Ng, Raye
(2019)
Enhancing online brand relationship performance: insights and reflections.
In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.)
Harnessing Omnichannel retailing strategies for fashion and luxury brands.
Brown Walker Press, Florida.
Azemi, Y., Ozuem, Wilson and Hobson, A.
(2019)
Navigating luxury brands ecosystems: evidence from conceptual marketing.
In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.)
Harnessing Omnichannel retailing strategies for fashion and luxury brands.
Brown Walker Press, Florida.
Helal, G. and Ozuem, Wilson
(2019)
Social media ecosystems: the millennial brand perspective.
In: Ozuem, Wilson, Patten, E. and Azemi, Y., (eds.)
Harnessing Omnichannel retailing strategies for fashion and luxury brands.
Brown Walker Press, Florida.