Items where Author is "Appiah, Kenneth"
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Sam-Epelle, Ibelema and Appiah, Kenneth
(2019)
Smartphones: resource dimensions and uses.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 237-248.
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Sahni, Kamna and Appiah, Kenneth
(2019)
The dynamics of social media and value co-creation.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 22-42.
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