Items where Author is "Appiah, Kenneth"

Davids, Inga, Appiah, Kenneth, Davids, Gregory and Ofori, Felix Nana Kofi (2021) The effectiveness of transformational leadership: a qualitative-based study on millennial perceptions in South Africa. Archives of Business Research .

Appiah, Kenneth, Osei, Collins, Selassie, Habte and Osabutey, Ellis (2019) The role of government and the international competitiveness of SMEs. Critical Perspectives on International Business, 15 (4). pp. 296-322.

Bhattacharya, Prithwa, Ayertey, Samuel, Appiah, Kenneth, Tariq, Hassan and Panditharathna, Roshan (2025) Acquiring trust in the digital age: the potential of social media to boost small and medium-sized businesses’ competitiveness. In: Panditharathna, Roshan, Hyams-Ssekasi, Denis and Bamber, David, (eds.) Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Palgrave Macmillan, Cham, Switzerland, pp. 35-53.

Ayertey, Samuel, Olajumoke, Taiwo, Forbin, Becky, Panditharathna, Roshan and Appiah, Kenneth (2025) Value of customer co-created engagements in service failure and recovery. In: Panditharathna, Roshan, Hyams-Ssekasi, Denis and Bamber, David, (eds.) Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Palgrave Macmillan, Cham, Switzerland, pp. 285-302.

Appiah, Kenneth, Sam-Epelle, Ibelema and Osabutey, Ellis L.C. (2019) Technology and health services marketing in Africa. In: Hinson, Robert, Osei-Frimpong, Kofi, Adeola, Ogechi and Aziato, Lydia, (eds.) Health service marketing management in Africa. Routledge/Productivity Press, Abingdon, UK.

Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.

Sahni, Kamna and Appiah, Kenneth (2019) The dynamics of social media and value co-creation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 22-42.