Items where Author is "Appiah, Kenneth"
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Number of items: 7.
Article
Davids, Inga, Appiah, Kenneth, Davids, Gregory and Ofori, Felix Nana Kofi
(2021)
The effectiveness of transformational leadership: a qualitative-based study on millennial perceptions in South Africa.
Archives of Business Research
.
Appiah, Kenneth, Osei, Collins, Selassie, Habte and Osabutey, Ellis
(2019)
The role of government and the international competitiveness of SMEs.
Critical Perspectives on International Business, 15
(4).
pp. 296-322.
Book Section
Bhattacharya, Prithwa, Ayertey, Samuel, Appiah, Kenneth, Tariq, Hassan and Panditharathna, Roshan
(2025)
Acquiring trust in the digital age: the potential of social media to boost small and medium-sized businesses’ competitiveness.
In: Panditharathna, Roshan, Hyams-Ssekasi, Denis and Bamber, David, (eds.)
Contemporary marketing solutions: strategies for growth in a competitive consumer landscape.
Palgrave Macmillan, Cham, Switzerland, pp. 35-53.
Ayertey, Samuel, Olajumoke, Taiwo, Forbin, Becky, Panditharathna, Roshan and Appiah, Kenneth
(2025)
Value of customer co-created engagements in service failure and recovery.
In: Panditharathna, Roshan, Hyams-Ssekasi, Denis and Bamber, David, (eds.)
Contemporary marketing solutions: strategies for growth in a competitive consumer landscape.
Palgrave Macmillan, Cham, Switzerland, pp. 285-302.
Appiah, Kenneth, Sam-Epelle, Ibelema and Osabutey, Ellis L.C.
(2019)
Technology and health services marketing in Africa.
In: Hinson, Robert, Osei-Frimpong, Kofi, Adeola, Ogechi and Aziato, Lydia, (eds.)
Health service marketing management in Africa.
Routledge/Productivity Press, Abingdon, UK.
Sam-Epelle, Ibelema and Appiah, Kenneth
(2019)
Smartphones: resource dimensions and uses.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 237-248.
Sahni, Kamna and Appiah, Kenneth
(2019)
The dynamics of social media and value co-creation.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 22-42.