Items where Author is "Appiah, Kenneth"

Bhattacharya, Prithwa, Ayertey, Samuel, Appiah, Kenneth, Tariq, Hassan and Panditharathna, Roshan (2025) Acquiring trust in the digital age: the potential of social media to boost small and medium-sized businesses’ competitiveness. In: Panditharathna, Roshan, Hyams-Ssekasi, Denis and Bamber, David, (eds.) Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Palgrave Macmillan, Cham, Switzerland, pp. 35-53.

Ayertey, Samuel, Olajumoke, Taiwo, Forbin, Becky, Panditharathna, Roshan and Appiah, Kenneth (2025) Value of customer co-created engagements in service failure and recovery. In: Panditharathna, Roshan, Hyams-Ssekasi, Denis and Bamber, David, (eds.) Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Palgrave Macmillan, Cham, Switzerland, pp. 285-302.

Davids, Inga, Appiah, Kenneth, Davids, Gregory and Ofori, Felix Nana Kofi (2021) The effectiveness of transformational leadership: a qualitative-based study on millennial perceptions in South Africa. Archives of Business Research .

Appiah, Kenneth, Sam-Epelle, Ibelema and Osabutey, Ellis L.C. (2019) Technology and health services marketing in Africa. In: Hinson, Robert, Osei-Frimpong, Kofi, Adeola, Ogechi and Aziato, Lydia, (eds.) Health service marketing management in Africa. Routledge/Productivity Press, Abingdon, UK.

Appiah, Kenneth, Osei, Collins, Selassie, Habte and Osabutey, Ellis (2019) The role of government and the international competitiveness of SMEs. Critical Perspectives on International Business, 15 (4). pp. 296-322.

Sam-Epelle, Ibelema and Appiah, Kenneth (2019) Smartphones: resource dimensions and uses. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 237-248.

Sahni, Kamna and Appiah, Kenneth (2019) The dynamics of social media and value co-creation. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 22-42.