Items where Author is "Appiah, Dominic"

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Bowen, Gordon, Appiah, Dominic and Okafor, Sebastian ORCID logo ORCID: (2020) The influence of corporate social responsibility (CSR) and social media on the strategy formulation process. Sustainability, 12 (15). e6057.
[thumbnail of Okafor_TheInfluenceOf.pdf]

Appiah, Dominic, Ozuem, Wilson ORCID logo ORCID: , Howell, Kerry E. and Lancaster, Geoff (2019) Brand switching and consumer identification with brands in the smartphones industry. Journal of Consumer Behaviour, 18 (6). pp. 463-473.
[thumbnail of Accepted paper_Journal of Consumer Behaviour.pdf]

Appiah, Dominic, Howell, Kerry E., Ozuem, Wilson ORCID logo ORCID: and Lancaster, Geoff (2019) Building resistance to brand switching during disruptions in a competitive market. Journal of Retailing and Consumer Services, 50 . pp. 249-257.
[thumbnail of Ozuem_BuildingResistance.pdf]

Conference or Workshop Item

Appiah, Dominic and Ozuem, Wilson ORCID logo ORCID: (2019) Effects of innovative patterns of smartphones on brand switching. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)
[thumbnail of Ozuem_EffectsOf.pdf]

Book Section

Appiah, Dominic, Ozuem, Wilson ORCID logo ORCID: and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.
[thumbnail of first 2 pages only]

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