Items where Author is "Appiah, Dominic"

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Appiah, Dominic, Howell, Kerry E., Ozuem, Wilson and Lancaster, Geoff (2019) Building resistance to brand switching during disruptions in a competitive market. Journal of Retailing and Consumer Services, 50 . pp. 249-257.

Conference or Workshop Item

Appiah, Dominic and Ozuem, Wilson (2019) Effects of innovative patterns of smartphones on brand switching. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, University of Oxford, UK. (Unpublished)

Book Section

Appiah, Dominic, Ozuem, Wilson and Howell, Kerry E. (2019) Disruptive technology in the smartphones industry: identity theory perspective. In: Bowen, Gordon and Ozuem, Wilson, (eds.) Leveraging computer-mediated marketing environments. IGI Global, Pennsylvania, US, pp. 351-371.

This list was generated on Mon Aug 19 05:36:22 2019 UTC.