Items where Author is "Al Mandil, Karam"

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Conference or Workshop Item

Al Mandil, Karam (2017) From brand experience to happiness: exploring the impacts on brand loyalty and price premium. In: 12th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, 26-28 April 2017, Linnaeus University, Kalmar, Sweden. (Unpublished)
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Book Section

Al Mandil, Karam and Yen, Dorothy (2017) From brand experience to happiness: exploring the impacts on brand loyalty and price premium. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing: School of Business and Economics, Linnaeus University, Kalmar, 26th-28th April, 2017. Linnaeus University, Kalmar, Sweden, pp. 278-285.
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This list was generated on Fri Nov 16 04:25:41 2018 UTC.