Items where Author is "Al Mandil, Karam"

Al Mandil, Karam and Yen, Dorothy (2017) From brand experience to happiness: exploring the impacts on brand loyalty and price premium. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing: School of Business and Economics, Linnaeus University, Kalmar, 26th-28th April, 2017. Linnaeus University, Kalmar, Sweden, pp. 278-285.

Al Mandil, Karam (2017) From brand experience to happiness: exploring the impacts on brand loyalty and price premium. In: 12th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, 26-28 April 2017, Linnaeus University, Kalmar, Sweden. (Unpublished)