Items where Author is "Al Mandil, Karam"
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Number of items: 2.
Al Mandil, Karam and Yen, Dorothy
(2017)
From brand experience to happiness: exploring the impacts
on brand loyalty and price premium.
In:
Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing: School of Business and Economics, Linnaeus University, Kalmar, 26th-28th April, 2017.
Linnaeus University, Kalmar, Sweden, pp. 278-285.
Al Mandil, Karam
(2017)
From brand experience to happiness: exploring the impacts on brand loyalty and price premium.
In: 12th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, 26-28 April 2017, Linnaeus University, Kalmar, Sweden.
(Unpublished)