Ng, Raye
ORCID: https://orcid.org/0000-0002-2942-0434
(2019)
Enhancing Online Brand Relationship Performance: Insights and Reflection.
In:
Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands.
Brown Walker.
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| Item Type: | Book Section |
|---|---|
| Publisher: | Brown Walker |
| ISBN: | 9781627347402 |
| Departments: | Institute of Business, Industry and Leadership > Business |
| Depositing User: | Christian Stretton |
| Date Deposited: | 28 Feb 2020 14:47 |
| Last Modified: | 09 Jul 2025 09:15 |
| URI: | https://insight.cumbria.ac.uk/id/eprint/5385 |
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