Enhancing Online Brand Relationship Performance: Insights and Reflection

Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2019) Enhancing Online Brand Relationship Performance: Insights and Reflection. In: Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands. Brown Walker. Item availability may be restricted.

PDF - Accepted Version Restricted to Repository staff only Available under License CC BY-NC-ND Download (240kB) | Contact the author

Item Type:	Book Section
Publisher:	Brown Walker
ISBN:	9781627347402
Departments:	Institute of Business, Industry and Leadership > Business
Depositing User:	Christian Stretton
Date Deposited:	28 Feb 2020 14:47
Last Modified:	03 Nov 2025 08:00
URI:	https://insight.cumbria.ac.uk/id/eprint/5385