Enhancing Online Brand Relationship Performance: Insights and Reflection

Ng, Raye ORCID: https://orcid.org/0000-0002-2942-0434 (2019) Enhancing Online Brand Relationship Performance: Insights and Reflection. In: Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands. Brown Walker. Item availability may be restricted.

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Item Type:	Book Section
Publisher:	Brown Walker
ISBN:	9781627347402
Departments:	Institute of Business, Industry and Leadership > Business
Depositing User:	Christian Stretton
Date Deposited:	28 Feb 2020 14:47
Last Modified:	25 Apr 2024 14:57
URI:	https://insight.cumbria.ac.uk/id/eprint/5385