Items where Author is "Rovai, Serena"

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Conference or Workshop Item

Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle and Rovai, Serena (2020) User-generated content, service failure and recovery strategies in the fashion industry: the need for a hybrid approach. In: American Marketing Association (AMA) Winter 2021 Conference, February 17th-19th 2021, Online. (Unpublished)

This list was generated on Sun Jun 13 18:23:26 2021 UTC.