Items where Author is "Ranfagni, Silvia"

[Atom feed] Atom [RSS2 feed] RSS
Group by: Item Type | No Grouping
Number of items: 3.

Article

Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials’ brand loyalty in the fashion industry. Psychology and Marketing .
[img]

Conference or Workshop Item

Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle and Rovai, Serena (2020) User-generated content, service failure and recovery strategies in the fashion industry: the need for a hybrid approach. In: American Marketing Association (AMA) Winter 2021 Conference, February 17th-19th 2021, Online. (Unpublished)
[img]
Preview

Book

Ozuem, Wilson and Ranfagni, Silvia (2021) The art of digital marketing for fashion and luxury brands: marketspaces and marketplaces. Palgrave Macmillan. (Submitted to Publisher)

This list was generated on Sun Jun 13 18:03:57 2021 UTC.