Items where Author is "Ranfagni, Silvia"

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Number of items: 3.


Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials’ brand loyalty in the fashion industry. Psychology and Marketing .

Conference or Workshop Item

Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle and Rovai, Serena (2020) User-generated content, service failure and recovery strategies in the fashion industry: the need for a hybrid approach. In: American Marketing Association (AMA) Winter 2021 Conference, February 17th-19th 2021, Online. (Unpublished)


Ozuem, Wilson and Ranfagni, Silvia (2021) The art of digital marketing for fashion and luxury brands: marketspaces and marketplaces. Palgrave Macmillan. (Submitted to Publisher)

This list was generated on Sun Jun 13 18:03:57 2021 UTC.