Items where Author is "Willis, Michelle"

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Article

Willis, Michelle, Ng, Raye and Chitran, Vivek (2019) Exploring the relationship between customer participation and online brand community and consumer loyalty. Interdisciplinary Journal of Economics and Business Law, 2019 (9).
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Conference or Workshop Item

Ozuem, Wilson, Willis, Michelle and Ng, Raye (2020) Determinants of the characteristics of online brand communities and millennials: Towards a re-conceptualisation. In: American Marketing Association (AMA) Summer Conference (2020), August 18-21st 2020, Online. (Unpublished)
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This list was generated on Thu Nov 26 13:12:37 2020 UTC.