Items where Author is "Watson, Alison"
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Article
Appiah, Dominic, Watson, Alison and Okafor, Sebastian
ORCID: https://orcid.org/0000-0002-7391-4466
(2025)
Towards a sustainable resistance to brand switching: a social influence theory perspective.
Interdisciplinary Journal of Economics and Business Law, 14
.
pp. 10-30.
ORCID: https://orcid.org/0000-0002-7391-4466
(2025)
Towards a sustainable resistance to brand switching: a social influence theory perspective.
Interdisciplinary Journal of Economics and Business Law, 14
.
pp. 10-30.
![[thumbnail of Volume 14 Special Appiah.pdf]](https://insight.cumbria.ac.uk/style/images/fileicons/application_pdf.png "Volume 14 Special Appiah.pdf")