Items where Author is "Usman, Ali"
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Usman, Ali and Okafor, Sebastian
ORCID: https://orcid.org/0000-0002-7391-4466
(2019)
Exploring the relationship between social media and social influence.
In: Bowen, Gordon and Ozuem, Wilson, (eds.)
Leveraging computer-mediated marketing environments.
IGI Global, Pennsylvania, US, pp. 83-103.