Items where Author is "Patten, Elena"

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Number of items: 2.

Conference or Workshop Item

Ozuem, Wilson and Patten, Elena (2021) Exploring service quality perception in omnichannel retailing in the of case German fashion industry. In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual. (Unpublished)


Ozuem, Wilson, Patten, Elena and Azemi, Yllka, eds. (2019) Harnessing omni-channel marketing strategies for fashion and luxury brands. BrownWalker Press / Universal Publishers, Irvine, CA, US.

This list was generated on Sun Oct 24 06:20:58 2021 UTC.