Items where Author is "Patten, Elena"
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Number of items: 2.
Conference or Workshop Item
Ozuem, Wilson and Patten, Elena
(2021)
Exploring service quality perception in omnichannel retailing in the of case German fashion industry.
In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual.
(Unpublished)
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Book
Ozuem, Wilson, Patten, Elena and Azemi, Yllka, eds.
(2019)
Harnessing omni-channel marketing strategies for fashion and luxury brands.
BrownWalker Press / Universal Publishers, Irvine, CA, US.