Items where Author is "Patten, Elena"

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Conference or Workshop Item

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 and Patten, Elena (2021) Exploring service quality perception in omnichannel retailing in the of case German fashion industry. In: 2021 AMA Summer Academic Conference, August 4-6, 2021, Virtual. (Unpublished)
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Book

Ozuem, Wilson ORCID logo ORCID: https://orcid.org/0000-0002-0337-1419 , Patten, Elena and Azemi, Yllka, eds. (2019) Harnessing omni-channel marketing strategies for fashion and luxury brands. BrownWalker Press / Universal Publishers, Irvine, CA, US.

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